I am the owner of a small business in online book sales. I have not previously ordered visual branding, corporate identity for the website; it all came down to changing colors from the admin panel and ordering a logo. Now I am working on creating a new online store, and I would like to approach the visual aspect more seriously. Here, I have a few questions about the principles of working on visual branding in general and corporate identity for the website in particular.
What is visual branding and what does it include? It is the creation of a certain set of colors and other elements for further use in the design of the website, in order to develop, for example, items such as bookmarks, bags, store stamps, gift certificates, packaging, gift wrapping.
What types of work are there on the corporate identity of the website? Drawing from scratch or changing certain elements of an already ready design theme? The pros and cons of each. What usually goes into creating the corporate identity of the website? What is the interaction between the designer and the programmer?
A few other questions on the topic.
Here is more information about the project of the online bookstore about Ukraine that I am starting to work on:
https://docs.google.com/document/d/1BX-gMjhVFoE2KYEft2-BF-UVvApsCQZG3gJQYfOXznA/edit?usp=sharing