Consultation of a SEO specialist
The project is one of the leaders in its segment, successfully working for more than 12 years on the Ukrainian market.The main attraction of traffic: Organic, Google Ads + Google Shopping, e-mail mailing by customer base.The main product is Top 1-3
The Questions:
A couple of years ago, regional websites were created for Ukrainian cities-millioners.It has a unique geo-oriented content.Sites on the subdomains with the name of the city.The same range of products, with distorted descriptions.The idea was to move forward in cities, passing in the local publication on Google.Applications for the main domain from these cities rolled on the regional subdomain by GEO-IP
The sites are indexed.There are no notes.linked to the main site.But traffic is very small, in the best case 1% of the main site.We’ve been waiting a long time, but the situation has not changed.The problem is that the maintenance of regional sites requires additional efforts - news releases, blog articles, etc.We seriously doubted that this was the right decision.There is also a doubt that large stores do not engage in such regional promotion and are equally good in different regions.Even in the rf, where regional sites were traditionally distributed by subdomains, the example of Wildbury - one site throughout the country with excellent edition, says that you can run without regional sites.We want to make a reasonable decision - either to close regional sites and make a redirect from the subdomains to the main domain, or to continue to suffer with them further.2) We want to divide the entire product range into several sites that will be thematic (registred TM and .ua domains that match the names of the main product categories that we want to upload to these sites) this may help the individual directions to raise in search.How reasonable is it?Will the situation with regional sites not be repeated, that efforts will be spent on opening new sites, and the effect will not be?From the point of view of usability - of course, the user is more comfortable on the site where a less set of products and he immediately understands what the main product is here.But judging by the fact that in the top of the search market plays with a lot of goods, such convenience for the user can negatively affect the release.3) If in the main positions the organic is excellent, then on the additional products we swallow away from the top.Some of our competitors have almost all positions in the top, we don’t have.Very big fluctuations.I would like to clarify for myself this question, what is the reason, and get some action program.This requires a competitive analysis.I detailed the task to get from you a specific offer with the price for the described consultation.
Client's review of cooperation with Nataliia V.
Consultation of a SEO specialistIt is done according to a preliminary agreement.
Freelancer's review of cooperation with Sergey B.
Consultation of a SEO specialistInteresting non-typical questions and an adequate customer with real projects and understanding of the topic. Easy to communicate. I recommend to everyone!
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393 4 0 Hello to
I’m an experienced SEO user with 12 years of experience and ready to make my efforts to successfully promote the site. There are large and classical work in the portfolio - worked both with websites of millioners, as well as small-scale. I can show everything in personal communication.
Contact us, we will discuss the project, the tasks and the cost of the work.
by P.S.The time indicated by you in 1 month is very floating and there is the probability that the site is normally working during this time is impossible!
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328 33 1 2 Good evening . I can share your experience as a regional developer. I have customers like shops.
For example - https://artcity.in.ua
and regional services.
For example - https://master-dekor.lviv.ua/
or - https://rehabilitation-vann.ukr/
What is the characteristic and how to move around the region?
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928 29 1 • General analysis and verification of the structure and platform of your site;
• verifying the quality and originality of the content;
Strategy for content filling
• Visitability and comparison with competitors
• Keywords and link profile analysis
• Strategy for increasing link mass and visibility
• Recommendations on SEO and basic optimization for successful promotion of the website in the Internet and search engines (priority implementation work plan with prices for each/task complex)
• Verification of the correctness of the internal optimization of the site and its compliance with the requirements of the search engines
• Check tags, meta descriptions, headlines, micro labels, etc.the necessary elements.• Audit the userability of the site (quality of navigation on the site), audit the fullness and relevance of the information for the customer + assessment of the speed of the site download.Evaluation of the adaptability of the website (mobile version) + Evaluation of the possibilities for developing or discouraging the website from other resources.• A three-month work plan.• Continuing progress according to the work plan
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133 1 .If the main domain is well ranked on some requests, the subdomain will not automatically be well ranked on it.Therefore, it is better that the keywords on the main domain and subdomains differ.If they will cross, getting high positions in the search results for the subdomain will be harder, you will have to spend extra money on the promotion.But if the keywords are not crossed, there is meaning in the subdomains.Examples: windows.domain.ua, dveri.domain.ua, vorota.domain.ua
2ndOpening new websites under each region is expensive, but will bring results in the event of effective and literal promotion.The only thing you need to keep in mind is that you need a regional link of each new site to the region where you want to rank, i.e. Office/Telephone for Google My Business
The range can be equated to the ranking factor, the poem principle is more - better, it works here.Take the example of a rosacea.
ThreeHere you need to look at semantics, optimization, study competitors and then build a strategy of promotion.
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703 4 0 Good day Sergey.If you answer your questions superficially, it’s quite easy to answer.But some evidence and facts are needed to make a breakthrough and refuse the already made investments or continue to invest money.The goal of any promotion, whether it is SEO or contextual advertising, is to attract more targeted visitors, which will lead to the right action, or in general ideal - to become your permanent customer / visitor.To collect facts and arguments, why so, and not otherwise, a skilled SEO specialist will first ask for a link to your site, then ask for IA, and then go to the analysis for a couple of days.After the analysis, you will need to answer your questions in a reasonable manner.If you use the average information, then:
1 .Many are wondering whether or not regional websites do on the subdomains.The fact about the Russians and the Russian Federation - all is right, for the Yandex is better subdomains, although without them sites are perfectly in the top.For Google, it is better to install directories.Google more likes links, and each subdomain is like a separate site that you need to feed them.2ndAnd yes and no.I will give an example, if you have a huge furniture aggregator, then divide it into a closet aggregator, kitchen aggregator, etc.It will not be reasonable, it will be like the subdomains.But if you have the aggregator of furniture + cars, then the division can give a better result, even if you will have to invest double.ThreeInstead, you need to analyze the semantics and competitors, the pages themselves, the link, in general, to conduct an audit.You don’t get anywhere according to these parameters.If you need facts and a more comprehensive analysis, you can download me a link to your resource and I for a deeper analysis.The cost can be discussed at LS.
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2040 43 2 2 Hello to you. Interested in your project. The task is understandable. Give a link to the site.
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285 1 . If there is no traffic, it is likely to make sense to refuse. But you need to look at the sites and then make conclusions.
2nd It all depends on the range of products. More information is needed for recommendation. If directly too diverse products and brands may have sense. I don’t understand why you decided that it would have a negative impact. Market plays with huge range feel great in the top.
Three It may be competitive, and may be the analysis of the project and specific sections, pages. It may not be enough for optimization or behavior. There may be problems with the site. And of course compared to competitors.
If you are interested, I can make a free consultation for feedback.
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378 2 0 Sergey, good day !
The situation is known, the solution is.
Write, I will consult you in detail and give you an action plan.
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4269 138 0 4 Hello to you. The time is 500 UAH. It will be better to explore your competitors.
We hardly take the semantic needed and pass the output. Learn more about topics.
It’s clear why the competitors are going to go and so on.
Conditional (specialization of the site, trust, links, what dynamics)
Google has updated since December. This will allow you to understand which projects have a boost.
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4461 102 0 Good day . I would like to get acquainted with the site. In general, the task is clear and fulfillable. I will be glad to help.
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786 48 0 You need to read the site in advance and analyze more in detail, but ready to provide recommendations with justified explanations.
The price is still for consultation, but it may be meaningful to make a more detailed and deep analysis of the competitors - a decision about the need to do so also after dating the site.
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