Good day dear designers! I will prefer those who understand branding and marketing as well.
The theme of the work is tea.
Why Kito? This tea creates and helps preserve calm soulful moments. Tea helps you remember better when you sat and admired the sunset, through sensory experiences, muscle memory, and the wonderful ability of our brain to build associations. It helps you fully immerse yourself in the memory, sitting in your kitchen, looking out the window.
Why the logo with a whale? It is the largest fish in the ocean, but at the same time very calm and polite. Watching them, you feel calm and as if you are swimming with it in the ocean.
The company's mission is to increase the number of calm soulful moments through tea. More sunsets and sunrises, gazing at the sea or mountain landscapes. Deep conversations or warmth alone
I would like the logo to have a double meaning. So that the whale, which is the symbol of the company, carries a deep meaning of calm moments. This feeling when you feel good, you gaze at the sea and drink tea. Colors: black, terracotta, white, cream
It is still difficult for me to imagine what the identity should look like, but I would like it to be recognizable and also convey this calmness. It should have rounded edges. Something that reminds of a teddy bear we played with in childhood and made us feel calm and good. This is about emotions now. I have attached samples of the identity as a file.