Budget: 700 UAH Deadline: 5 days
Sergey, hello!
I have experience in setting up and managing Google Ads for construction services: launching from scratch, refining the structure for applications, cleaning non-target traffic, working with search queries and conversions. I can provide case studies with statistics and results.
To assess the cost and timelines, I need to understand:
● Has the advertising worked/set up before? Are there access credentials for Google Ads and Google Analytics/GTM?
● What specific construction service/direction (turnkey houses, renovations, roofing, facades, etc.) and in which region are the ads planned to be shown?
● What is the advertising goal: applications/calls, and is there a target for CPL/CPA?
If the advertising has not been launched yet, I can provide a promo code for 10,000 UAH. If it has been launched, I will conduct a free audit of the current settings and suggest improvements before starting.
The tasks I will perform for Google Ads include:
● Website audit and preparation of recommendations for landing pages (offer, CTA, form, trust)
● Collection and clustering of keywords for services/categories, separation of brand/non-brand
● Collection of negative keywords and negative phrases, regular cleaning of search queries
● Creation of responsive search ads (RSA): several sets of headlines and descriptions, Path1–2
● Setting up extensions (sitelinks, callouts, structured snippets, phone numbers, etc.)
● Geo-targeting, scheduling of displays, adjustments by devices (if needed)
● Setting up conversions in Google Analytics/GTM + importing into Google Ads (applications/calls)
● Launch and initial optimization (to avoid "wasting" the budget on non-target queries)
About myself:
● I am in the TOP 10 on the freelance exchange
● Certified specialist and partner of Google AdWords, with over 7 years of experience
● I was the lead contextual advertising specialist in one of the largest companies in Ukraine
● Experience with 400+ projects and 310 topics
● Case studies: Freelancehunt
● Reviews: Freelancehunt
Sergey, please write in private messages — send a link to the website and briefly describe the services/geo, and I will propose a campaign structure and launch format according to your timelines.