📌 Terms of Reference / Project Description
I am looking for a marketer with experience in promoting online courses in the European market (preferably with experience working with Wix) for a comprehensive improvement of the existing website.
I already have a ready-made website on the Wix platform with an online yoga course for pregnant women: www.yogaestmaria.com
The task is to integrate an offline course in Tallinn and structure the website in such a way as to increase conversion and lead the user to purchase.
🎯 What needs to be done:
• Conduct a marketing analysis of the current website (without a formal "audit", but with practical recommendations)
• Identify weak points in the structure and logic of the page
• Restructure the main screen and blocks so that:
• it is clear that there are 2 formats: online and offline (Tallinn)
• the user can quickly navigate and choose the appropriate format
• Add and properly integrate:
• description of the offline course (value, format, for whom)
• testimonials (building trust)
• FAQ (addressing objections)
• clear CTAs (sign up / make a deposit / buy online)
• Build the logic of the page that leads to the target action:
• registration for the offline course in Tallinn
• or purchase of the online course
💡 Important:
I want not just "beautiful", but a marketing-strong page that:
• alleviates doubts
• builds trust
• logically leads to purchase
⚙️ Technical Moment:
The cost of the project will depend on the format of work:
• if the specialist can implement changes on Wix themselves — this is a plus
• or an option is possible: you provide the structure and recommendations, and I/another specialist implements it
📎 From my side:
• I will provide photos and testimonials
• texts, descriptions
• open to recommendations on structure and presentation
🌍 Additionally:
• language of communication — Russian (without a translator)
• understanding of the European audience (or experience working with it) is important without aggressive marketing, only an eco-friendly atmosphere
• payment only through escrow
• deadlines — as soon as possible
📌 Terms of Reference / Project Description
I am looking for a marketer with experience in promoting online courses in the European market (preferably with experience working with Wix) for a comprehensive improvement of the existing website and the implementation of an offline course.
I already have a ready-made website on the Wix platform with an online yoga course for pregnant women: www.yogaestmaria.com
The task is to integrate an offline course in Tallinn and structure the website in such a way as to increase conversion and lead the user to purchase.
🎯 What needs to be done:
• Conduct a marketing analysis of the current website (without a formal "audit," but with practical recommendations)
• Identify weak points in the structure and logic of the page
• Restructure the main screen and blocks so that:
• it is clear that there are 2 formats: online and offline (Tallinn)
• the user can quickly navigate and choose the appropriate format
• Add and properly integrate:
• description of the offline course (value, format, for whom)
• testimonials (building trust)
• FAQ (addressing objections)
• clear CTAs (sign up / make a deposit / buy online)
• Build the logic of the page that leads to the target action:
• registration for the offline course in Tallinn
• or purchase of the online course
⚙️ Technical Moment:
Your task is to fully implement all changes on my Wix website, from integrating the offline course to making all marketing adjustments.
💡 Important:
not just "beautiful," but a marketing strong page that:
• alleviates doubts
• builds trust
• logically leads to purchase
📎 From my side:
• I will provide photos and testimonials
• texts, descriptions
• open to recommendations on structure and presentation
🌍 Additionally:
• language of communication — Russian (without a translator)
• understanding of the European audience is important (or experience working with it) not aggressive marketing, but eco-friendly selling
• payment through escrow
• deadline for completion by April 20
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