Marketing Strategist

About the company: We are a successful educational project specializing in selling training courses for people looking to start their online business on the Amazon platform. Our programs help solve various life challenges, such as career change, realization of ambitions, and improvement of quality of life. We are actively developing and striving to attract a wider audience to scale our business.

Role description: We are looking for an experienced Marketing Strategist who will help develop and implement a comprehensive marketing strategy to attract both current and new audiences. The specialist will be responsible for attracting cold audiences, creating effective sales funnels, and optimizing marketing processes to achieve high conversion rates.

Responsibilities:

Develop a complete marketing plan that includes stages of promotion from attracting cold audiences to conversion and customer retention.

Segment the audience into cold, warm, and hot, with a personalized approach for each segment.

Select and prioritize marketing channels and formats (social media, email, webinars, blogs, etc.).

Define the unique selling proposition (USP) and develop key messages to address customer pain points.

Create and implement lead magnets and audience warming strategies.

Develop a content strategy, including planning topics for posts, videos, and other materials for 1–3 months.

Develop and implement a retargeting strategy to increase conversion.

Analyze the effectiveness of marketing campaigns and optimize based on the data obtained.

Package the course, increase trust through reviews and case studies, automate marketing processes.

Conduct competitor analysis to identify the strengths of our offering.

Manage risks and develop strategies for their minimization.

Requirements:

At least 3 years of experience as a marketing strategist, preferably in the online education or e-commerce sector.

Deep understanding of digital marketing and modern marketing tools.

Experience in developing and implementing successful marketing strategies.

Analytical skills and the ability to make data-driven decisions.

Excellent communication skills and the ability to work in a team.

Skills in working with CRM systems and marketing automation tools.

We offer:

Competitive salary.

Remote work with part-time employment.

Support in achieving set goals and implementing ambitious projects.

How to apply: If you meet the requirements and are interested in the Marketing Strategist position, please send your resume and cover letter in the platform chat for further communication.

Join our team and help people build successful online businesses!

Additional information:

Audience: People aged 30–32 and older who want to start their online business on Amazon. Currently, the main audience consists of those who are already familiar with Amazon, but we aim to attract a broader audience, including those who do not know or have little experience with the platform.

Goals: Identify cold audiences, correctly position the product, select priority traffic channels, develop effective sales funnels and retargeting strategies.

Features: Working with warm and cold audiences, using various approaches to the USP (emotional, practical, case-based), integrating lead magnets and free content to warm up the audience.

If you are ready to take responsibility for the development of our marketing and help us reach new heights, we would be happy to consider your application!