Marketer for a coffee shop
Technical Assignment for the Marketer
Project: local coffee shop
Collaboration Format: project / audit + implementation
Goal: stop the decline in guests and increase the average check
Current Situation
Local coffee shop
Advertising is running continuously
There is a decline:
in the number of guests
in the average check
Social media is maintained, basic promotions are available
Main Objectives
Increase the average check without aggressive discounts
Return local traffic (guests “nearby”)
Understand why advertising is not converting into purchases
What NOT to Do
just SMM content
“let's post more”
general phrases without numbers and actions
abstract strategy without implementation
Format of the Result
I expect:
a clear action plan for 14–30 days
a list of changes that can be implemented immediately
indicators that we will track:
average check
number of transactions
advertising effectiveness
The budget is negotiable!
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Good evening, I understand that for a small business to charge 5000 and above for work is unreasonable, especially considering the situation. I am ready to offer ideas for solving the problem for a lower amount. It is not necessary to be a marketer; the main thing is to think outside the box and stand out from the crowd.
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298 Hello! I am writing on behalf of Vlokh Agency. I am Sasha, the communication manager in Yevheniya Vlokh's team.
I have reviewed the task description. We have worked with various niches and business formats, so before starting, we always understand the context rather than fitting solutions into a template.
Often the request looks like "need SMM," but the real task is to generate applications, sales, and marketing profitability. If it is convenient, we can briefly discuss the details in private.
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146 Good day! I have reviewed the project brief — I am aligned with the approach through numbers and the impact on revenue, rather than just managing social media.
Within 14–30 days, I propose to:
• conduct an audit of the point of sale and advertising
• implement solutions for increasing the average check without discounts (combos, upselling, offers at the point)
• launch hyper-local advertising connections to guests "nearby"
• check where exactly the advertising is losing conversion — at the offer stage, creativity, or already in the establishment
I work through hypotheses, quick implementation of changes, and measuring results: average check, number of transactions, advertising effectiveness.
…
I am ready to discuss the details and start the audit.
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278 Anno, hello. I analyzed the logistics of your location on BAM. The problem is not with advertising — it works. The issue is that your profit is "lost" in the last 50 meters.
In my audit, there are significantly more points (I found over 10 gaps), but here are the 3 main ones that we will address immediately:
1. Logistic camouflage. You are located in the Silpo zone, but people walk past. Your stylish dark facade is a cool aesthetic, but during the day it acts as camouflage. We will make the entrance noticeable for traffic without ruining the design.
2. Balance "Atmosphere vs Cash Register." Games are your niche, but right now it works against profitability. Tables are occupied for hours, but there are few transactions. Background noise and the illusion of "no seats" deter new guests. We will find a balance so that coziness brings in money.
3. Digital fatigue. Your website looks like a showcase from last season. Advertising leads people to a page that does not convert them into buyers.
…
Work plan (according to your terms of reference):
Stage 1: Crisis audit (3–5 days). Price: 2000 UAH.
Full analysis of the location and Poster: where exactly the cash flow leaks.
List of "Quick Changes" (implementation within 72 hours): mechanics with QR codes for free reach and utilizing pet-friendly status.
Google spreadsheet with margin analysis (ABC) of your menu.
Stage 2: Support and implementation (14–30 days).
Monitoring changes, refining advertising, and implementing scripts for baristas. We will discuss the budget based on the results of the audit.
I already have an analysis of your location ready. I am ready to show all the gaps and start fixing them. I am waiting for feedback.
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5280 51 0 1 Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I help achieve maximum results with minimal costs.
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
✅I am officially a partner of Google ➡️https://www.google.com/partners/agency?id=9309139291
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on the development of a unique promotion plan taking into account the current market realities and competition.
I am happy to discuss the details of cooperation to find the best solution together. I am ready to promptly join the project and bring your ideas to life.
…
I look forward to the opportunity to become part of your team!
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972 9 0 Good day, Anna!
I am interested in your project. I have about 7 years of experience in marketing.
I can help you with the project.
Let's discuss the details.
Thank you!
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401 3 1 Hello.
I am ready to increase the number of visitors and the average check prices.
I need to hear your situation and what led to the decrease in the average check price.
Usually, people either do not like something or there are other situations related to the economy.
I have been on both the barista's side and the buyer's side, so I can confidently say what would be better for greater customer engagement.
I am ready to work as soon as you contact me.
The price is indicated for an action plan for 20 days; I am also open to the price you propose.
… Thank you!
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60 I am ready to take on your problem and have experience in communicating with marketers.
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13320 106 0 2 Good day
I am a marketer, but not specifically about social media, rather about marketing strategy as a whole.
The key question is, why are guests leaving?
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могу взяться за вашу проблему. по скольку имею опыт в общении с маркетологами и решении подобных проблем
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Вітаю, Анно. Для уточнення обсягу робіт: чи включати в аудит стратегію конвертації вашої соціальної місії (допомога тваринам) у локальний LTV? Це ключовий актив для повернення гостей "поруч" у вашому мікрорайоні, який зараз не монетизується. Дякую.
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