Looking for an experienced marketer to create and develop a personal brand from scratch. The main goal is to build a professional and recognizable image that will attract the target audience and help achieve business goals. The work will include setting up and optimizing accounts on social media (Facebook, Instagram, and TikTok), as well as developing a personal brand promotion strategy.
Main tasks:
1. Analysis:
• Conduct research on the target audience and competitors.
• Identify unique strengths that can be used for positioning.
2. Account setup:
• Create or optimize accounts on Facebook, Instagram, and TikTok.
• Develop a corporate style (profile design, description, headers, relevant stories, etc.).
• Set up technical aspects (broken links, contact information, cross-posting, targeting).
3. Content strategy:
• Develop a content plan (topics, posting frequency, formats).
• Suggest ideas for sections, storytelling, and visual content.
• Consider the specifics of each platform (Facebook – expert content, Instagram – visual presentation, TikTok – creative and dynamic content).
4. Promotion strategy:
• Prepare a promotion plan for the personal brand.
• Recommendations for using paid promotion (targeting, advertising campaigns).
• Develop approaches to audience interaction (responses to comments, live broadcasts, collaborations).
5. Reporting and optimization:
• Establish KPIs for evaluating effectiveness.
• Provide regular reports with recommendations for optimization.
Requirements for the specialist:
• Experience working with personal brands.
• Portfolio of successfully completed projects (preferably examples in social media).
• Knowledge of the specifics of Facebook, Instagram, and TikTok.
• Ability to work with analytics and promotion tools (Meta Ads Manager, TikTok Ads, etc.).
• Creative approach and understanding of trends.
What to include in the response:
• Work experience and case examples.
• Proposed approach to completing the task.
• Implementation timelines.
• Cost of services.
Work format: Remote, with regular communication.
If you are ready to take on the creation of a personal brand, send your proposals!