About the project An artistic ballet company from Berlin. We sell tickets to our own productions. Promotion: Meta, Google Search, email (Brevo), out-of-home, partner portals and influencers. What needs to be done Previously our ad budget was spent without proper attribution — we couldn't see where purchases actually came from. We need a clean measurement system: correctly working pixels (Meta / Google / TikTok) and GA4, cross-domain from our landing page to checkout on the ticketing partner's platform, tagging and distinction of all traffic sources, landing-page behavioral analytics (scroll depth, reaching the tickets block), and consolidation of all channels into one readable panel. We're not looking for a hands-on media buyer. Meta ad management is automated through a separate tool, and we run strategy ourselves. What we need from you is to build the data nervous system that decisions rely on. The first stage is joint funnel design, not executing a ready-made spec. We bring the ticketing specifics, you bring funnel and attribution expertise. Your approach to this stage is how we'll choose the contractor. Stages: (0) design the measurement architecture → (1) audit and repair what's already in place → (2) setup. Deadline — by the sales launch in August. After setup, on-call support only. Audience / who it's for B2C, buyers of tickets to cultural events. E-commerce experience is fine; the event specifics come from our side. How we'll evaluate you 1. Do you understand the task — state in your own words what matters most here. 2. How you'd approach the funnel-design stage. 3. Relevant experience: GA4, GTM, pixels, funnels, attribution, reading Meta metrics, email tracking. 4. Indicative rate / payment model. A detailed brief is attached. We'll finalize exact scope and estimate on a call.
Proposals are currently absent
Proposals are currently absent
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