1. Creation of advertising strategy:
- Development of a promotion strategy for the currency exchange service on Facebook and Instagram.
- Analysis of the target audience (geo, interests, demographics).
- Definition of key messages and advertising formats.
2. Setting up and launching advertising:
- Creation of advertising campaigns in Meta Ads Manager.
- Selection of effective formats (carousels, videos, stories, static images).
- Targeting setup (location, interests, behavior).
3. Creatives and content:
- Testing various creatives to optimize CTR.
4. Optimization and analytics:
- Monitoring the effectiveness of advertising campaigns (CTR, CPC, conversions).
- Data analysis and adjustments to improve ROI.
- Reporting on the results of advertising activity.
5. Compliance with Meta rules:
- Monitoring the compliance of advertising with Meta's policy for the financial sector.
- Prompt resolution of moderation issues.
6. Consultations and support:
- Recommendations for improving the user experience on the website.
- Suggestions for strengthening the marketing funnel (lead generation, remarketing).
7. Remarketing and retargeting:
- Setting up advertising for users who interacted with the website and social networks.
- Integration of the Facebook pixel to track actions on the website.
8. Competitor analysis:
- Collection and study of competitors' advertising activities.
- Development of unique solutions for promotion.
9. Flexibility and adaptability:
- Quick adaptation of strategies in response to market changes or Meta algorithms.