Editing promotional videos for Amazon listing.

Looking for a freelancer to edit a video for Amazon , 

 with experience and understanding of Amazon's requirements, product is a Swedish wall bars

Please respond with experience and confident performers, as I have little understanding myself and rely on your expertise,

here are videos and technical specifications for editing (the technical specifications are almost ready)

Below is an excerpt from the chat GPT

The perfect video for a product on Amazon: General principles

The main goal of the video on Amazon is to demonstrate the product in action, showcase its advantages, and answer potential customer questions before they ask them. The video should be short, informative, and visually appealing.

1. Focus on the product and problem-solving:

• The video should be 100% about your product. No distracting elements.

• Show what problem your product solves or what need it satisfies.

• Demonstrate unique selling propositions (USPs) and key features.

2. Visual superiority over sound:

• Most Amazon users watch videos without sound (autoplay defaults to mute). Therefore, visual content is critically important.

• Use clear, close-up shots, on-screen infographics, and product demonstrations to convey the message without words.

• If there is voice-over or music, they should complement the video, not be its sole source of information.

3. Conciseness and engagement:

• Capture the viewer's attention from the first seconds. The first 5-10 seconds are the most important.

• Avoid long intros or unnecessary "water". Get straight to the point.

Technical specifications (Amazon Video Requirements):

Amazon may have different requirements for different types of videos (product page, Sponsored Brands Video, Video Ads, etc.), but here are the most common and recommended:

• File format: .MP4 or .MOV (preferably).
  
  

• Resolution: Minimum 1280 x 720 (720p). Recommended 1920 x 1080 (1080p) or even 4K. The higher the quality, the better.
  
  

• Aspect ratio: 16:9 (horizontal).
  
  

• Frame rate (FPS): 24 or 30 frames per second (fps).
  
  

• File size: Maximum 5 GB (for product page videos). For ads, it can be smaller (e.g., up to 500 MB).
  
  

• Duration:
  
  

  • For product detail page videos: recommended from 30 seconds to 2 minutes. Some sources mention up to 15 minutes, but that is too long for online shoppers. Optimal is 60-90 seconds.

  • For Sponsored Brands Videos: from 6 to 45 seconds, with videos up to 30 seconds highly recommended for maximum effectiveness.

• Audio (if present):
  
  

  • Codecs: PCM, AAC, MP3.

  • Sampling rate: 44.1 kHz or 48 kHz.

  • Bitrate: 128 kbps or higher.

  • Should be clean, without background noise. If speech is present, it should be clear and in the local language for the respective marketplace.

• No "Letterbox" or "Pillarbox": the video should not have black bars on the sides (unless it matches the aspect ratio).
  
  

Characteristics of ideal content:

1. Start (Hook - first 5-10 seconds):
   
   

   • Immediately show the product and its main advantage or problem solution.

   • Possibly use close-up details or "before/after" shots.

   • Goal: Capture attention and encourage viewers to watch till the end.

2. Product in Action:
   
   

   • Show how the product is used in real life (lifestyle shots). For the Swedish wall bars, this will be adults and children using it.

   • Demonstrate all key functions.

   • Show how it solves the user's problem or simplifies life.

3. Close-ups & Features:
   
   

   • Highlight each important characteristic of the product.

   • Show material quality, assembly, important fasteners, adjustments (for the Swedish wall bars, this could be the reliability of fasteners, quality of rungs, height adjustment system if available).

   • Use overlay text to highlight features if the video has no speech or sound. The text should be readable and concise.

4. Comparison/Advantages (if applicable):
   
   

   • Direct comparison with competitors on Amazon is not allowed, but you can show what makes your product stand out among general alternatives (e.g., "more durable materials", "easy assembly").

5. Assembly/Usage Instructions (Instructional/How-To):
   
   

   • If the product requires assembly (like the Swedish wall bars), show a simplified process. You don't need to show every step of assembly (there is a separate detailed instruction for that), but highlight main points that confirm it's easy and quick.

   • Show how easy it is to start using the product.

6. Emotional Connection:
   
   

   • Show happy users (families, children, adults) enjoying the product.

   • For the Swedish wall bars, this could be children laughing, parents and children exercising together, energy, health.

7. Call to Action (CTA):
   
   

   • At the end of the video (or subtly during), add a text call-to-action, such as "Learn More", "Buy Now", "Add to Cart".

   • Use your brand logo at the beginning or end.

What not to include in Amazon videos:

• Prices, discounts, promotions, promo codes, delivery information.

• Comparison with competitors by name.

• Health claims that are unverified or violate Amazon rules.

• Contact information (phone, email, external website links).

• Customer reviews or ratings in text or voice.

• Any content that distracts from the product or violates Amazon rules.

• Blurry, low-quality, pixelated footage.

• Black or empty frames at the beginning or end.