Description:
It is urgent to set up effective search advertising for an online store targeting the Ukrainian market, as Google Merchant is blocked. The store specializes in selling electronics, household appliances, home and garden products, medical products for home use, PC accessories, and other goods.
Goal:
To ensure a flow of targeted visitors to the store's website through search ads on Google and increase sales.
Freelancer Requirements:
• Experience in setting up search advertising in Google Ads.
• Experience working with online stores (preferably with products in the field of electronics and household appliances).
• Ability to work effectively in conditions where Google Merchant is blocked.
• Knowledge of SEO basics for creating relevant ads and selecting keywords.
• Ability to set up analytics to track conversions.
Tasks:
1. Quickly create search campaigns in Google Ads based on the main product categories of the online store.
2. Conduct keyword analysis and create ad structures for each product category.
3. Set up ads focusing on relevance to user queries and high ad rankings.
4. Ensure correct tracking of conversions (sales, form submissions, cart additions).
5. Optimize the advertising campaign budget to maximize results.
6. Conduct testing and make necessary adjustments after launching the campaigns.
Additional Information:
• The primary market is Ukraine.
• The store offers competitive prices, European quality products, and fast delivery.
• It is necessary to consider that Google Merchant is blocked, so the entire focus is on search advertising.
