Budget: 220 USD Deadline: 5 days
Hello.
ViACore is ready to take on the setup and further optimization of Google Ads for excavation services in the Toronto / GTA + North Ontario region.
We can launch:
Google Search Ads for hot commercial queries;
GDN / Display with geo-targeting for remarketing and local reach;
separate campaigns/groups for excavation, trenching, grading, demolition, drainage, land clearing, etc.;
lead tracking: calls, forms, clicks on phone, WhatsApp/messengers, if used;
regular cleaning of search terms, negative keywords, A/B testing of ads;
optimization for CPL, not just for clicks.
Regarding the budget: for Canada and the excavation niche, competition can be quite high, so we would start not with a minimal test but with a controlled launch.
Estimated advertising budget to start: from $1000–2000/month.
Expected CPC for Search can range from $5–15+, depending on specific services, geo, and competition.
With a landing page/site conversion rate of 5–10%, you can expect approximately 7–30 leads/month at the start, but a more accurate forecast will be provided after analyzing keywords, geo, landing page, and current demand.
We will not promise "cheap leads" without analysis, as in this niche, seasonality, competition, website quality, response speed to inquiries, and proper campaign structure are important.
Cost of work
Basic Google Ads setup — $200 one-time
Includes:
Search + GDN structure;
basic keyword collection;
negative keywords;
ads;
geo-targeting;
basic conversion setup;
budget recommendations.
Full agency management — $600/month
Includes:
weekly campaign optimization;
analysis of search terms;
negative keywords;
bid/budget adjustments;
ad testing;
CPL optimization;
conversion tracking;
landing page recommendations;
reporting on results.
The first step is to conduct a brief audit of the niche, geo, keywords, and landing page, after which we will prepare a forecast for CPC, budget, and expected number of leads.
ViACore website: https://viacore.group/