Advertising targeting on Facebook/TikTok in America

Hello, Freelancer! I am the technical founder of MudryiAI (https://www.mydryiai.com.ua/) — an AI tutor for preparing for the NMT. Product and funnel: The user takes a free test, sees their weak points, and receives an offer to unlock a personal preparation plan (Premium) for 100 UAH. What we have now: A month ago, I launched a Performance Max campaign. Initially, it was optimized for new user registrations to test the platform. The result was normal (CPA ~$1.12). Three days ago, I changed the goal to "Sales." After that, the algorithm broke: CPA jumped to $57+, and conversions fell to almost zero. What needs to be done: Audit and optimize the campaign: Readjust the campaign for the new goal (Sales), possibly setting up micro-conversions for proper algorithm training. Reduce CPA: Bring the cost of acquiring a paying customer to a profitable level (considering that the ticket is 100 UAH). Update creatives and texts: Shift the focus from "free" to attract a more affluent audience. Improve the overall appearance of the ads. Candidate requirements: Experience in successfully working with Performance Max campaigns. Ability to fix situations with broken algorithms after a sharp change in goals. Experience with EdTech or SaaS products will be a plus. In your response, please write how you would approach solving the problem of the sharp jump in CPA after changing the goal, and indicate your estimated cost and timeline for completing this task.

I am looking for an experienced specialist who has a successful track record of unlocking the Meta Business Portfolio (Business Manager) after erroneous restrictions. Essence of the problem: Meta has restricted the advertising Business Portfolio, making the following unavailable: creation and launch of advertising campaigns; use of Meta Pixel; creation and use of audiences; promotion of posts; management of advertising resources. The reason provided by Meta: "The account was created or used with automation that violates the rules." In my opinion, this is a false trigger of the system. The company is officially registered, all documents are available. What needs to be done: conduct an audit of the Business Portfolio; determine the real reason for the restriction; prepare an action plan; help fully restore access to the advertising portfolio; if necessary, assist with contacting Meta support or accompany to full unlocking.

We are looking for an experienced specialist in promoting projects through the official advertising platform Telegram Ads. We have our own Telegram channel with a large audience and a ready product. Our task is to attract quality targeted traffic from Ukraine and scale the channel. We need not just a targeting specialist, but a professional who truly knows how to work specifically with: Telegram Ads / Sponsored Messages advertising that appears directly within Telegram channels; setting up advertising campaigns for the Ukrainian audience; selecting effective channels and audiences; testing advertisements and creatives; analyzing CPM, CTR, cost per subscriber, and conversion; scaling successful advertising campaigns. ❗️Important: we do NOT need a specialist who simply places advertising posts in Telegram channels directly. We are looking for someone who knows how to work specifically with the official advertising system Telegram Ads. What we need from you: Real experience with Telegram Ads Portfolio and specific cases Examples of advertising campaigns Results: reach, cost per subscriber, CTR, conversions Experience in promoting projects in Ukraine Understanding of how to properly test audiences and scale advertising It will be a great advantage if you can not only launch advertising but also develop a comprehensive strategy for attracting the target audience and growing the channel.

We are looking for an experienced Google Ads specialist to launch and set up advertising campaigns for the project DrinkMaker.md (production and sale of automatic drink dispensers). You will be working in conjunction with a web designer (you can provide them with a brief for improvements). In your response, please include 1–2 examples of your cases in retail/gifts and specify the setup cost.

I'm looking for a specialist to set up and support a Google Ads account. This is not standard contextual advertising) There is an account for a public organization in Google, and there is an annual budget. Promotion (without commercial queries) of a socially-oriented service. Experience working with accounts of public organizations is preferred, and not for all the money in the world) Residence - exclusively in Khmelnytskyi, with plans to involve in other similar projects (sometimes offline presence is required). Agencies, please do not disturb; I am only interested in freelancers.