Objective:
Attracting new patients to the medical center, increasing brand awareness, and promoting services
Tasks:
1. Analysis:
• Conduct an audit of existing advertising campaigns (if any).
• Study the target audience (age, place of residence, interests, behavior) and create several segments for targeting.
2. Planning:
• Develop a strategy for advertising campaigns (goals, budgets, launch timing).
• Prepare a content plan for ads, taking into account the specifics of medical services.
3. Creating ads:
• Develop creatives (text, images, videos) in collaboration with a designer/copywriter.
• Set up targeting: geolocation (city/region), interests (health, treatment, consultations), demographics (parents, adults aged 25–55, etc.).
4. Launch and monitoring:
• Launch campaigns on Facebook and Instagram (via Meta Ads Manager).
• Monitor results daily, optimize budgets, and adjust targeting.
5. Optimization:
• Test different ad formats (carousel, video, static images).
• Analyze A/B test results (different headlines, visuals, audiences).
6. Reporting:
• Provide weekly reports with key metrics (CTR, CPC, CPA, reach, number of leads).
• Recommend changes to improve results.
Freelancer requirements:
• Experience in setting up targeted advertising in the medical field or related industries.
• Ability to work with Meta Ads Manager.
• Understanding the specifics of advertising promotion of medical services (ethics, compliance with platform rules).
• Ability to generate ideas for creatives and test their effectiveness.
Expected result:
• Attracting quality applications (leads) at minimal cost.
• Increasing the recognition of the medical center among the target audience.
Budget size:
• To be discussed (including advertising expenses).
Deadline:
• Initial launch — within 2 weeks with subsequent support for 1–3 months (by agreement).
For collaboration, please send your cases and recommendations.