I have mobile applications for learning to sing, 3 on each platform iOS and Android.
Download from the market, links are here:
https://apps.apple.com/by/app/learn-to-sing-with-vocaberry/id1333485458
https://play.google.com/store/apps/details?id=ru.adhocapp.vocaberry.phoenix24
Prices depend on the tier of countries, i.e., in the USA and Canada one price, in India and Pakistan it is cheaper.
The application also heavily depends on the content, as it is available in different languages, mainly English and Russian, but there is also some in other languages.
I need to display on the dashboard and focus on the following metrics:
1. Downloads
2. Conversion to purchase
3. ARPU
4. LTV
5. ARPPU
6. Open funnel to purchase
Download/opening/every step of the tutorial/first completion of a song or exercise/3rd completion of an exercise/purchase
7. Retention 1/7/30
8. Churn
All these metrics should be available in segments, segments can be combined:
By languages (because we have content in different languages)
By price tiers (the list of countries for each tier is different)
By application (there are 3 on each platform)
By traffic type:
By organic
By non-organic (links here)
By specific advertising campaign