Requirements for the specialist:
Deep understanding of Google Analytics 4 and Floodlight DV360.
Experience in setting up data collection and creating goals.
Skills in integrating various marketing tools.
Necessary actions:
Setting up Google Analytics 4:
Creating or connecting an existing account.
Installing the tracking code on the website.
Setting up events that need to be tracked (e.g., page views, link clicks, adding to cart).
Setting up Floodlight DV360:
Creating Floodlight tags and placing them on the website.
Setting up conversion rules (e.g., purchase, form submission).
Integration of GA4 and Floodlight DV360:
Mapping events and conversions between the two systems.
Setting up attribution to understand which advertising campaigns lead to conversions.