Setting up and launching Google Shopping (Performance Max) for a home appliance store on Prom.ua
Looking for a strong PPC specialist to set up and launch Google Shopping (Performance Max) campaigns "turnkey" for an existing online home appliance store on the Prom.ua platform. The task is to generate quality traffic that will pay off, rather than just clicking through the budget.
What needs to be done:
1. Conduct an audit of the product feed on Prom.ua, provide recommendations for optimizing product names for search queries.
2. Fully set up the integration: Prom.ua — Google Ads — Google Merchant Center. Quickly resolve moderation issues (if any blocks arise).
3. Set up e-commerce tracking so that actual revenue from orders is displayed in the dashboard.
4. Highlight priority product groups (top positions) in the campaign and launch advertising.
5. Regularly clean up irrelevant search queries, optimize the campaign within 14 days after launch to achieve stable sales.
Conditions:
Budget for the test launch of advertising: $400 (with a reasonable daily limit for the algorithms to learn properly).
Payment for your work 9000 UAH
Requirements for the performer: Experience working with Prom.ua feeds and real cases in the product niche (electronics, appliances, home). In your response, briefly describe how you launched similar projects and when you are ready to start. Template responses will not be considered.
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Good day, Heorhii!
I specialize in contextual advertising, particularly in setting up Google Shopping. Let's discuss your project for setting up and launching shopping campaigns for the household appliances store on Prom.ua.
To create a detailed action plan, I need to familiarize myself with your website and product feed. Please provide a link to the website. If there are specific product groups for promotion, please specify which ones. It is also important to know which regions you plan to attract customers from.
At the initial stage, I will conduct an audit of the product feed, optimize product names for search queries, set up the connection between Prom.ua, Google Ads, and Google Merchant Center, and resolve moderation issues. This will lay a solid foundation for further work.
A few case studies from my successful projects:
… - Online watch store / From 2.16K to 12.95K visitors per day - https://freelancehunt.com/showcase/work/internet-magazin-chasov-2-16k-do/1822771.html
- 33 applications for $11 for cosmetology services in Latvia - https://freelancehunt.com/showcase/work/uslugi-kosmetologa-byuti/1822764.html
To clarify the cost and timelines, I need to know:
- Have there been any advertising campaigns before?
- What are the goals regarding the number of customers from advertising?
- What is the target cost per customer?
- Are you considering other promotion channels besides Ads?
Preparing and launching the campaign takes from 2 to 10 days, and the cost starts from $400 (preparation, launch, and 2 weeks of support).
I suggest continuing the conversation in private messages or having a meeting. Do I understand correctly that your key goal is to attract customers while achieving the target cost per lead (CPL)?
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