Project Goal:
Create a unique and unconventional animation that will attract the attention of corporate clients and enhance the brand recognition of Starberry. The animation should be creative and stand out with originality to differentiate itself from ordinary advertising content.
Task:
Develop an innovative animation for targeted advertising on Facebook and other platforms. The animations should be unconventional, bold, and creative to effectively engage corporate clients and demonstrate a stylish, individual approach to corporate clothing.
Mandatory Elements:
1. Unconventionality and Creativity: The animation must be as original as possible, with non-traditional approaches to design and animation techniques. Avoid common and clichéd solutions.
2. Adaptability: The animation should be adapted for various formats and platforms (banners, social media videos, etc.).
3. Focus on Corporate Clothing: The concept should demonstrate that corporate clothing can be stylish, individual, and innovative.
4. Connection to the Starberry Brand: All animations must align with our brand's corporate identity and values. The Starberry logo must be integrated into the video.
Evaluation Criteria:
1. Originality: How unique the animation is and how it differs from standard solutions.
2. Compliance with the Task: How well the animation concept aligns with the project goals and target audience.
3. Adaptability: How easily the animation can be implemented in different formats.
4. Visual Appeal: How much the animation attracts attention and looks professional.
Formats:
- Main format – square (1:1) for universal use on all Facebook platforms.
- Also prepare options for Stories (vertical format 9:16).
