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Budget: 1000 UAH Deadline: 1 day

1 .Now, when you click on the banner, the advertiser’s website will open immediately.Previously, a special Google site was opened, which registered a banner click and redirected the user to the advertiser’s website.Now the same special Google site will also be downloaded, but in the background mode (parallel to the advertiser’s site).Due to the technical characteristics of the implementation depending on the load of Google servers it may be downloaded, and may not - the difference you will not see.The Investigation:

If you are a visitor, the news is good.Now when you turn the mouse indicator on the banner you will at least know where you’re going.The site will also open faster.If you are an advertiser, be happy!You may not have to pay for some clicks on your banners.If you are the owner of a website that rotates banners from Google, you need to make CTR measurements before and after the update.Some of the baner transitions may not be taken into account, and you will not receive 1-5% of the profit.It is difficult to predict that.by k.This depends on the quality of the website visitors.2ndThe WebKit developers – the component that is used in the Safari browser (and also in the Yandex.Browser) have invented a new chapel – so-called Intelligent Tracking Prevention (ITP) – Intelligent Tracking Prevention technology.Under surveillance is understood not the theft of user personal data by corporations Apple, Google, Facebook - they will be able to do this and further.Under the "track" by the developers of this component is the storage of cookies by the partners of your site.For example, you have a website https://yousite.com
You show banners from Google that are downloaded from pagead2.googlesyndication.com. If a visitor uses Safari, pagead2.googlesyndication.com will not be able to store a cookie on his computer.Therefore pagead2.googlesyndication.com will not be able to find out which other sites the visitor has seen, will not be able to link his profile to Gmail, Facebook, VKontakte accounts.He cannot determine his gender, age, and so on.Probably, pagead2.googlesyndication.com will not count such a visitor at all.If you’re showing banners on the site, to know exactly how much your profits will fall – look at Google Analytics percent of visitors with the Safari browser.Your profits will fall to the percentage of Safari users – about 15%.Both problems have no solution, as the first depends only on Google and the second is on WebKit developers.

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