Technical assignment for the designer:
Updating the brand book, creating a logo, character, and additional graphics
General information
Project goal:
• Update the brand book by adding modern elements, premium quality, and contrast while maintaining professionalism.
• Develop a logo and visual style for the educational center (Cheese Study).
• Create a character — Cheezik, his costume, and GIF animation.
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1. Updating the brand book
Tasks:
• Preserve the black and white logo, as well as the colors turquoise and lavender.
• Add new modern shades to emphasize:
• Premium quality.
• Contrast.
• Professionalism.
• Update fonts (if necessary):
• Use modern and readable fonts.
• Redesign graphic elements:
• Add textures, patterns, icons (if necessary).
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2. Logo for the educational center
Tasks:
• Create a logo that:
• Matches the updated brand book of the main brand (Cheese Dental).
• Is concise and versatile (suitable for different formats).
• Emphasizes professionalism and dynamism.
• Select colors that resonate with the colors of Cheese Dental
3. Creating the character – Cheezik
Tasks:
• Develop a character that will be:
• Unique, friendly, and memorable.
• Associated with the brand
• Draw Cheezik's costume suitable for real use:
• Comfortable for the person who will wear it (a combination of creativity and practicality).
GIF animation:
• Create several GIF animations of Cheezik:
• Greeting.
• Joyful dance or jump.
• A short animated action related to learning (for example, "flipping a book").
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4. Additional graphics
• Cover for the YouTube channel:
• In the style of the updated brand book and logo.
• Consider the visible area on all devices.
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Technical requirements
1. Formats of final files:
• Logo: SVG, PNG, AI.
• Brand book: PDF.
• Cheezik: AI, PNG, GIF.
• Cover: PNG, JPEG.
2. Clarify the allowable number of revisions.
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