Goal:
Create a stylish, elegant (but with a touch of humor and irony) Instagram account in the old money style, combining lifestyle (80%) and expert content (20%) in the fields of contract management, international cooperation, education, immigration, claims work, and mediation in Europe and Ukraine.
Tasks:
1. Visual concept
• Choosing a single style for the profile (colors, presets, fonts).
• Developing layouts for posts and stories.
• Harmonious planning of the feed.
2. Content plan for 1 month
• 15 posts (topics: lifestyle, mediation, career, inspiration, education).
• ~25 stories (reflections, quotes, professional insights).
• Writing short texts in English (concise, meaningful).
3. Profile design
• Optimizing bio (clear positioning).
• Selecting and updating highlights.
• Relevant hashtags for promotion.
4. Publication planning
• Posting content in Preview/Planoly for approval.
• Preparing options for titles, descriptions, and call-to-action.
Expected result:
• A visually and content-wise well-thought-out Instagram that reflects a personal brand.
• An agreed publication strategy.
• An account ready to engage a new audience.
Deadline: 1.5 weeks.
📩 Send examples of work in a similar style.