Оптимизация кампаний в поиске для Интернет-магазина - Сентябрь-Октябрь

https://www.instagram.com/p/DZXExJYggtL/?igsh=MmdraTRoa3FqN24= Based on the references, create an advertising creative. https://fedoriv-renovation.ca/ is the website to understand what the company does.

https://www.facebook.com/share/r/1H9nyMqE5V/ This is an example of existing advertising. The goal is to create, either once or for long-term collaboration, advertising creative. Photos should be taken from stock or generated.

Setting up and managing Facebook Instagram ads. Geo Ukraine. Everything turnkey, the person must have their own ad accounts for advertising.

There are two identical websites for two cities. Advertising is running in Google Ads. We are looking for a specialist who can take a fresh look at everything, conduct an audit, restructure the campaigns considering the new website, the Ukrainian version, and all the changes that have occurred in Google Ads recently. Additionally, we need someone to manage contextual advertising in Google on an ongoing basis.

We are a custom printing production on clothing and DTF transfers. We use a specialized site on WooCommerce, where the cost of products (for example, custom film transfers) is often calculated per square inch or depends on the volume and does not have a fixed price per unit, but there are also physical products. We need an experienced specialist in GTM/GA4 to fix our tracking architecture and replace the current temporary solutions with full-fledged e-commerce tracking. Current tracking issues that need to be fixed: Broken "Add to Cart": The current setup is a temporary solution (a workaround), where the add_to_cart event triggers during the loading of the view_cart page, rather than upon the actual click of the button. Missing/Incorrect values: E-commerce data is not being sent properly (Data Layer sends false for e-commerce, and the product prices are displayed incorrectly, for example, 0.03 CAD instead of the dynamically calculated price). Bug with quantity in Meta Ads: Meta Pixel misinterprets our custom sizes. If a customer buys one print of 30x30 cm, Meta currently records this as 900 conversions instead of 1 unit of product. Language and Email synchronization: English-speaking users add products to the cart but receive automated abandoned cart emails in French. Lost conversions: Some successful purchases do not trigger the final conversion tags on the site. Scope of work and expected results: Data Layer optimization: Implement (or provide exact code for our developer) a reliable Data Layer that captures the correct dynamically calculated price (value) and actual product quantity (quantity), isolating print sizes into a custom parameter. GA4 e-commerce tracking: Fix the add_to_cart and purchase events to trigger exclusively on user action with accurate e-commerce array data. Google Ads: Fix the "Purchase" conversion tracking to ensure accurate ROAS calculation based on the actual cart value. Meta Ads Pixel and CAPI: Fix the purchase and add_to_cart tags so that Meta tracks 1 physical product as 1 conversion. Set up Meta Conversions API for greater accuracy. Audience creation: Create custom remarketing audiences in GA4 and Google Ads based on specific products and user language (FR and ENG). Fixing Email marketing triggers: Ensure that the active user language parameter (FR/ENG) is correctly passed through GTM to our email marketing platform for proper language flow.