Опустить цену сделки
Задача: устроить цену сделки в рамках 1000 грн - 40$
Ниша: плетённое кресло.
ГЕО: Украина.
Портреты целевых аудиторий:
1) Кафе (на летнюю площадку и внутрь)
2) В сад
3) Владельцы частных домов в областях при миллионниках
Демография по Метрике: 25-55, м и ж.
Каналы трафика:
гугл - поиск + кмс на кафе и сад, ретаргет
Яндекс - поиск + кмс на кафе и сад, ретаргет
Фейсбук - жители областей миллионников
ВК - ретаргет
МайТаргет - жители киевской области, сад, ретаргет
Под каждую целевую своя посадочная страница:
http://promo.waldberg.com.ua/ - общая
http://promo.waldberg.com.ua/privat - частники
http://promo.waldberg.com.ua/sad - сад
и т.д.
http://promo.waldberg.com.ua/mobile - мобильная версия
http://promo.waldberg.com.ua/500 - ретаргет
Проблема: катастрофично низкий конверт (0,2-0,4%) и как следствие высокая стоимость сделки (более 3500 грн - 130$).
Метрика - https://metrika.yandex.ru/dashboard?id=43035414
Кресел осталось 70 штук.
Время на продажу - 14 дней.
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