Hello!
I need a one-time online consultation with an experienced Google Ads specialist.
The goal is to get practical answers to questions regarding the operation, diagnostics, and scaling of advertising campaigns, particularly Performance Max in eCommerce.
This is not a task for setting up or managing ads. I specifically need a consultation with a specialist who has real practical experience and can explain the logic behind decision-making.
Requirements for the specialist:
- 3–5 years of experience with Google Ads
- Practical experience with Performance Max
- Understanding of eCommerce
- Experience in scaling advertising campaigns
- Experience with remarketing and audiences
- Experience with medium and large budgets
- Ability to explain complex things simply
Format: Zoom or Google Meet
List of questions for the consultation:
- If an advertising campaign was consistently generating sales but suddenly stopped converting with unchanged settings, what could be the reason and what should be done? When should one expect the campaign to recover, and when is it better to stop it?
- How to understand that the campaign has hit the demand limit rather than the budget (key metrics and signals)?
- How to find the point where further budget increases no longer provide proportional sales growth or start to worsen ROAS?
- What to do if after increasing the budget the campaign started generating fewer purchases or ROAS worsened? Should the budget be returned to the previous level, or should the algorithm be given time to adapt? How to determine that the reason is specifically the budget increase and not other factors?
- The advertising campaign starts to underutilize its full budget. In such cases, should one gradually loosen ROAS / CPA, or is it more appropriate to completely remove the restrictions? What metrics should be used to determine the optimal solution?
- How to properly scale a campaign if it hits the target ROAS or CPA? What is the best scaling strategy for Performance Max (possibly, cases from personal experience)?
- How does remarketing work in Performance Max now? Is it necessary to additionally launch separate remarketing campaigns, which audiences are the most effective for this, and how to set them up?
- What signals currently have the greatest impact on optimizing Performance Max?
- What is the reason that lists in the Google Ads Audience Manager are not being populated or have the status "Not enough users" (with Google Ads and GA4 linked)?
(to the previous question)
When creating a new audience (remarketing lists): Tools - Audience Manager - Website Visitors in the "Actions" list, there are no main events (Purchase, Checkout, etc.). What could be the reason?
In your response, please briefly indicate:
- Your experience with Google Ads and Performance Max;
- Which eCommerce projects you have worked with;
- What budgets you have experience with;
I would like to receive practical recommendations from personal experience, not theory, so I would appreciate feedback from specialists with relevant work experience.
Thank you!
