Instagram data parsing
Project: Marketing research of Instagram audience for a design studio
Goal: to collect a current database of potential partners (designers, architects, installers, builders, home renovation and construction companies) working with premium properties.
1. Geography of the sample
Kazakhstan (all cities, priority — Almaty, Astana, Shymkent).
Search can be conducted for Russian-speaking and Kazakh-speaking accounts.
2. Sources and selection filters
Parsing is carried out by:
Profile category (Account Category) in Instagram
Text in the profile BIO
3. Inclusion criteria (by categories)
3.1. Interior designers / Architects
Account category:
interior design studio
architectural designer
BIO contains:
“interior design”, “interior designer”, “architect”,
“architectural bureau”, “design studio”, “interior design”, “architecture and design”.
3.2. Designers / Engineering bureaus
Account category:
engineering service
BIO contains:
“design”, “engineering networks”, “engineering solutions”,
“heating, ventilation, air conditioning”, “HVAC”, “engineering bureau”, “engineering systems”.
3.3. Heating installers / private craftsmen
Account category:
heating, ventilating and air conditioning service
plumbing service
BIO contains:
“heating installation”, “plumbing work”,
“installation of radiators / boilers / heating”,
“installation of underfloor heating”, “turnkey heating systems installation”.
3.4. Renovation and finishing companies
Account category:
construction company
BIO contains:
“apartment renovation”, “turnkey renovation”, “house finishing”, “design and renovation”,
“renovation and construction”, “premium class renovation”.
3.5. Builders of houses and townhouses
Account category:
property developer
BIO contains:
“house construction”, “cottage construction”, “townhouse construction”,
“turnkey house”, “country construction”,
“premium houses”, “building elite cottages”, “architecture of private houses”.
4. Export format
Format: Excel / Google Sheets
Columns:
Account name / nickname
Profile link
Number of followers
Contacts (phone, WhatsApp, e-mail, Telegram, website link)
BIO (profile text)
Account category (if specified)
City (if specified in BIO or geotags)
Category by research classification (see below)
5. Categorization in the final table
In the “Category by classification” column, one of the following labels is indicated:
Designers / architects
Designers / engineering bureaus
Installers / plumbers / craftsmen
Renovation companies
Builders of houses and townhouses
6. Quality requirements for the sample
Only active accounts (the last post no older than 6 months).
Minimum 200 followers.
If an account fits multiple categories — choose the priority one (based on the content of BIO).
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14 days259 USD
2259 5 1 14 days259 USDHello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.
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15 days700 USD
541 4 0 15 days700 USDHello! I will conduct a marketing research of the Instagram audience for your design studio with a complete parsing and selection of potential partners in Kazakhstan (focusing on Almaty, Astana, Shymkent). The database will be compiled according to profile categories and keywords in BIO based on your clear criteria: designers, architects, engineering firms, installers, renovation companies, construction firms. I will export all data in a convenient format, either Excel or Google Sheets, with details of contacts, profile descriptions, number of followers, and category. I guarantee the relevance of the database (profile activity, minimum of 200 followers) and accuracy of classification.
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14 days333 USD
475 2 0 14 days333 USDwill help you out
this is due diligence task by the way
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Kazakhstan