Brief Overview of the Task
It is necessary to create landing pages on the website delpost.com.ua for warehouse services.
The site is on WordPress.
The pages will be used in Google Ads.
There is already a page "Services" on the site, but we want separate landing pages specifically for warehouse operations.
What We Want to Achieve
Separate pages for each service.
Basic SEO optimization so that the pages are relevant to queries.
Pages preferably in the same style as the site + to look good on mobile devices.
Services for Which Landing Pages Are Needed
It is necessary to develop the structure and create pages for at least the following services:
Responsible Storage.
Transloading / Cross-docking.
Other Warehouse Services (Sorting of Goods, Labeling (stickers/barcodes/client labels), Defect Selection / Quality Control.
Order Fulfillment (picking/packaging — without excessive English slang, in Ukrainian).
It is desirable for the performer to propose an adequate structure):
— A separate "hub page" "Warehouse Services" with internal links to all landing pages.
Requirements for the Result (What the Performer Should Do)
Audit of the current site and proposal for the structure of landing pages (URL, menu/internal links, logic of "hub - sub-services").
Writing texts in Ukrainian for each landing page:
clear description of the service;
for whom (types of clients/scenarios);
how the process takes place (steps);
what is included / options;
benefits and differences;
block FAQ (questions for advertising/search);
clear calls to action (call / leave a request).
Basic SEO Optimization of each page:
semantics (selection of key queries for each service);
H1–H3 headings, unique Title/Description;
text optimization without keyword stuffing;
alt for images;
internal links between service pages.
Implementation of Pages in WordPress (creation and filling preferably without "breaking" the site design):
responsiveness (mobile/tablets/desktop);
fast loading (image compression, minimally heavy blocks);
unified style with the current site.
Expected Blocks on a Typical Landing Page
— First screen: service + short value proposition + CTA (call/form).
— Description of the service (briefly).
— List of operations / what is included.
— Advantages/differences.
— Workflow diagram (steps).
— FAQ.
— Contacts/form.
What We Will Provide from Our Side
— Access to WordPress+Programmer (to be discussed).
— Available materials/we will agree on the selection of stock images.
— A person who will answer all questions and help with the description of services.
— Coordination of the structure and key accents before final filling.
Format for Submitting Work
— Published pages on the site (or on a test domain/drafts — by agreement).
— Document/table: Page URL → Title/Description → H1 → list of key queries → list of implemented blocks.
— Short instruction on what and where to edit in the admin panel (if a builder/templates were used).
Requirements for the Performer
— Experience in creating landing pages on WordPress.
— Experience in writing texts for B2B services and basic SEO.
— Understanding the logic of pages for Google Ads (relevance of the page to the ad group, conversion elements).
What to Write in the Response (for a Quick Selection)
2–3 examples of landing pages (links).
How you select semantics and structure the page (briefly, step by step).
Which plugins/tools on WP you usually use (to understand the approach).
Cost estimate: per page and overall; timelines.
Are you willing to set up conversions (form/call) in GA4/GTM (if so — as a separate figure).
What Not to Write:
please do not send files with your telegrams or contacts disguised as proposals
Selection Criteria
— relevant experience (WP + landing pages + B2B).
— clear work plan and transparent estimate.
— the deadline for completion is important to us.
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