Rusfet Kadyrov
Winning proposalBudget: 5200 UAH Deadline: 30 days
Hello!
For the digital travel guide, the key is not just to generate traffic, but to quickly understand whether the sales economy aligns: offer, creative, Purchase event, and website conversion. This is exactly how we approach test launches.
Why we show these examples:
The tourism project in Turkey - here we have the same travel audience and sales through the website, so the case is relevant in terms of launch logic:
https://docs.google.com/document/d/1LfGmT2cdsmD1xrRUxHDr0t7kYj7ZT4OQ5fe9K87zR_Y/edit?usp=sharing
Promotion of a hotel in Yaremche - we show this as an example of working with travel demand, offers, and bookings:
https://www.facebook.com/AmstelSki
If needed, you can request a recommendation from Kateryna:
https://www.facebook.com/e.shved
Visa service in Kyiv - this is also an audience of travelers and working with performance advertising for applications:
https://www.facebook.com/legalvisaservice/
Other targeting cases:
https://docs.google.com/document/d/16_05uTKP_xBCrhfLvrePro2_g3WBy72zaJCPb7k-PfU/edit?usp=sharing
In the team, there is a certified targeting specialist from Facebook - https://www.credly.com/go/k8ByDGtjdsU5fXeLYlLh5A
How we would approach the launch of geobeyond:
* we would check the website analytics: Pixel, Purchase, InitiateCheckout, UTM
* we would gather 3-4 advertising angles specifically for Paris Guide: ready itinerary, hidden gems, time-saving, anti-tourist traps
* we would test several creative formats: Reels, carousel, UGC-style, static visuals
* we would launch cold audience and retargeting separately
* we would look not only at CTR but also at AddToCart, Checkout, Purchase, and CPA of purchases
* after the first test, we would provide conclusions on what to scale: offer, creative, or the landing page itself
Regarding digital products, we will be honest: in open cases, we have more tourism and services, but the approach to sales through Meta in e-commerce/performance is exactly like this.
The cost of work is 15,000 UAH for the test launch and the first cycle of optimization. The advertising budget is separate.
Send geobeyond.net and current website figures if available. We will immediately outline 3-5 working hypotheses for the Paris Travel Guide.