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Vacancy: Target Specialist / Performance Buyer (FB/IG + AI Creatives & Cross-Analytics)Format: Separate specialist (In-house / Freelance directly — NOT an agency)Niche: Employment agency in Poland (laborers and specialists for factories, warehouses, productions)Advertising budget: $1,000 – $2,000 / month (with the prospect of continuous growth)Payment: [Fixed rate + %/bonuses for meeting and exceeding KPIs]About usWe are an employment agency in Poland. Our focus is on fast and quality personnel recruitment (mainly for those already in Poland).We are looking for a specific specialist for the team (not an agency) who will take on the full cycle of targeted advertising, creating AI banners, and setting up deep analytics. We need a specialist ready to work on KPIs, analyze numbers beyond the Meta cabinet, and grow with our company.Main responsibilities: Deep analytics, UTM tags, and cross-tracking: Complete traffic tagging using UTM tags (by campaigns, vacancies, and individual banners). Setting up data transmission (through quizzes, Instant Forms with logic, chatbots, or Conversions API) to clearly understand: From which specific banner a particular target candidate came. Which vacancy has the cheapest and highest quality lead. Where the budget is wasted and which connections need to be scaled. Launching ads and initial filtering of candidates: Setting up short questionnaires/filters (1–2 mandatory questions: location in Poland, documents, readiness to start work). Strict filter: if a person does not meet the criteria, they cannot submit an application — this protects the budget from leaks and recruiters from spam. Optimizing ads for target candidates (CPL / Qualified Lead). Creating AI creatives and packaging pages: Organizing and designing profiles on Facebook and Instagram. Generating attractive banners and videos through artificial intelligence (Midjourney, ChatGPT, etc.) for each specific vacancy. Writing clear offers with transparent working conditions. Reporting, KPIs, and weekly online meetings: Weekly online conference (call): demonstrating the weekly report, detailed analysis of lead costs, analyzing working/non-working creatives, and approving the hypothesis plan for the next week. Working with clear KPIs (cost per target lead, number of completed questionnaires, conversion).Our requirements for the candidate: We are looking for only a private specialist (NOT an agency): Personal involvement and direct contact with the performer are important to us. Deep understanding of analytics: Ability to work with UTM tags, Google Analytics / GA4, Meta Pixel, Conversions API. Experience in the HR / Recruitment niche (Poland / Europe): Understanding the labor market for laborers. Willingness for regular communication: Conducting weekly reporting calls, openness to analyzing numbers and discussing metrics. Skills in working with AI: Quick creation of quality advertising materials through artificial intelligence. Ambition: Desire to grow with us, increase advertising budgets, and earn more by achieving KPIs.What we offer: Transparent motivation system (Rate + Bonuses for achieving KPIs). Stable budget ($1000–$2000) and readiness to scale it with good performance. Quick feedback from the recruitment department regarding the quality of candidates. Long-term cooperation and a partnership approach to development.How to apply for the vacancy:In your response, please indicate: Examples/cases from the employment or mass hiring niche where you set up analytics and candidate filtering. Examples of advertising banners (specifically those created through AI). Your financial expectations (rate + wishes regarding KPI bonuses).
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