I am looking for a strong brand designer / graphic designer to develop premium branding for Epic Lake Day — a private luxury lake experience service in Queenstown, New Zealand.
About the brand:
Epic Lake Day is not a standard lake walk. It is a private premium getaway on Lake Wakatipu with a focus on wakesurfing, wake foiling, luxury boating, freedom, drive, safety, and incredible alpine nature. The core of the experience is one of the best wake boats: Centurion Ri245.
Brand positioning:
luxury + private lake experience + adventure + freedom + safety + nature
Website:
epiclakeday.com
What needs to be developed:
1. Main logo (wordmark + symbol)
2. Additional logo options:
- submark
- icon / sign
- possible version with the signature Queenstown, NZ
3. Brand color palette
4. Font selection
5. Mini brand guide / brand book in PDF
6. Business card
7. Brochure / company profile template
8. Social media templates
9. Web assets:
- favicon
- logo variations
- OG / social preview assets
10. Branding concept for:
- vehicles
- clothing / merchandise
Style and visual direction:
The brand should look premium, modern, clean, and confident.
It needs to combine luxury aesthetic and outdoor/adventure character.
No tourist “clichés,” no overloaded details, no cartoonishness.
Key brand associations:
- Premium
- Adventure
- Freedom
Desired visual mood:
- luxury / elegant
- modern / clean
- outdoor / powerful
- dynamic but minimal
Preferred colors:
- deep lake blue
- dark navy
- black
- white
- subtle gold accent
Colors that are NOT suitable:
- bright neon
- lime green
- bright orange
- overly playful / touristy colors
Font character:
A balance between elegant luxury and modern minimalism is needed.
A combination of serif + sans-serif or a very well-thought-out single style solution is preferred.
Important regarding the logo:
- the name Epic Lake Day must be clearly readable
- a strong, unique symbol is preferred
- the logo should work well on the website, boat, clothing, stickers, flags, merchandise
- some variations should be simple, strong in silhouette, and suitable for stencil / cut-out use
Target audience:
- luxury tourists
- families
- private groups of friends
- ages approximately 25–60
- upper-middle and high-income travelers
- main markets: New Zealand, Australia, USA, UK, Europe, Singapore
Reference brand character:
Brands similar to:
- Centurion Boats
- YETI
- GoPro
- Red Bull
What is important in these examples:
- clean design
- strong identity
- premium outdoor feeling
- minimalism without unnecessary complexity
The result I want to achieve:
A cohesive, professional, original identity that looks expensive, recognizable, and versatile across all mediums — from the website to the boat's hull.
IMPORTANT:
The use of AI / artificial intelligence for generating logos, concepts, layouts, or brand materials is NOT allowed.
The work must be done manually, originally, and professionally.
All results will be checked.
In case of AI generation, templated, or non-unique work — collaboration will be terminated without payment / with project rejection.
What I ask to write in the response:
- examples of similar works / portfolio
- briefly your approach to developing identity
- deadlines
- cost
- what exactly is included in the final package
It would be a plus:
Experience in premium branding, hospitality, luxury travel, watersports, automotive, or outdoor brands.
p.s.
Collaboration format / payment:
I consider collaboration in the format of several stages with phased payment after the approval of each stage.
Initially, I see the structure as follows:
1) Creative direction / logo concepts
— moodboard
— visual direction
— 2–3 logo concepts
2) Final logo system
— refinement of the chosen concept
— main logo
— submark
— icon / sign
— possible version with Queenstown, NZ
— color palette
— typography selection
3) Brand system
— mini brand guide / brand book PDF
— web assets
— social templates
4) Brand applications
— business card
— brochure / company profile template
— vehicle branding concept
— clothing / merch branding concept
Payment — in stages, after acceptance of each block.
If you see a stronger or more professional structure of stages — you can propose your option in the response along with deadlines and costs for each stage.
