It is necessary to develop premium branding for Epic Lake Day (Queenstown, NZ)
I am looking for a strong brand designer / graphic designer to develop premium branding for Epic Lake Day — a private luxury lake experience service in Queenstown, New Zealand.
About the brand:
Epic Lake Day is not a standard lake walk. It is a private premium getaway on Lake Wakatipu with a focus on wakesurfing, wake foiling, luxury boating, freedom, drive, safety, and incredible alpine nature. The core of the experience is one of the best wake boats: Centurion Ri245.
Brand positioning:
luxury + private lake experience + adventure + freedom + safety + nature
Website:
What needs to be developed:
1. Main logo (wordmark + symbol)
2. Additional logo options:
- submark
- icon / sign
- possible version with the signature Queenstown, NZ
3. Brand color palette
4. Font selection
5. Mini brand guide / brand book in PDF
6. Business card
7. Brochure / company profile template
8. Social media templates
9. Web assets:
- favicon
- logo variations
- OG / social preview assets
10. Branding concept for:
- vehicles
- clothing / merchandise
Style and visual direction:
The brand should look premium, modern, clean, and confident.
It needs to combine luxury aesthetic and outdoor/adventure character.
No tourist “clichés,” no overloaded details, no cartoonishness.
Key brand associations:
- Premium
- Adventure
- Freedom
Desired visual mood:
- luxury / elegant
- modern / clean
- outdoor / powerful
- dynamic but minimal
Preferred colors:
- deep lake blue
- dark navy
- black
- white
- subtle gold accent
Colors that are NOT suitable:
- bright neon
- lime green
- bright orange
- overly playful / touristy colors
Font character:
A balance between elegant luxury and modern minimalism is needed.
A combination of serif + sans-serif or a very well-thought-out single style solution is preferred.
Important regarding the logo:
- the name Epic Lake Day must be clearly readable
- a strong, unique symbol is preferred
- the logo should work well on the website, boat, clothing, stickers, flags, merchandise
- some variations should be simple, strong in silhouette, and suitable for stencil / cut-out use
Target audience:
- luxury tourists
- families
- private groups of friends
- ages approximately 25–60
- upper-middle and high-income travelers
- main markets: New Zealand, Australia, USA, UK, Europe, Singapore
Reference brand character:
Brands similar to:
- Centurion Boats
- YETI
- GoPro
- Red Bull
What is important in these examples:
- clean design
- strong identity
- premium outdoor feeling
- minimalism without unnecessary complexity
The result I want to achieve:
A cohesive, professional, original identity that looks expensive, recognizable, and versatile across all mediums — from the website to the boat's hull.
IMPORTANT:
The use of AI / artificial intelligence for generating logos, concepts, layouts, or brand materials is NOT allowed.
The work must be done manually, originally, and professionally.
All results will be checked.
In case of AI generation, templated, or non-unique work — collaboration will be terminated without payment / with project rejection.
What I ask to write in the response:
- examples of similar works / portfolio
- briefly your approach to developing identity
- deadlines
- cost
- what exactly is included in the final package
It would be a plus:
Experience in premium branding, hospitality, luxury travel, watersports, automotive, or outdoor brands.
p.s.
Collaboration format / payment:
I consider collaboration in the format of several stages with phased payment after the approval of each stage.
Initially, I see the structure as follows:
1) Creative direction / logo concepts
— moodboard
— visual direction
— 2–3 logo concepts
2) Final logo system
— refinement of the chosen concept
— main logo
— submark
— icon / sign
— possible version with Queenstown, NZ
— color palette
— typography selection
3) Brand system
— mini brand guide / brand book PDF
— web assets
— social templates
4) Brand applications
— business card
— brochure / company profile template
— vehicle branding concept
— clothing / merch branding concept
Payment — in stages, after acceptance of each block.
If you see a stronger or more professional structure of stages — you can propose your option in the response along with deadlines and costs for each stage.
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What makes branding premium and recognizable? The right combination of aesthetic luxury with the dynamics of nature. My goal is to create such a brand image for Epic Lake Day. Among my projects are successful cases in luxury travel, where I have already worked on premium concepts that resonate with clients through high-quality graphics and refined design. We will start with the development of ideas based on a detailed analysis of your audience and market trends. This will ensure that every element from the logo to the brand book harmoniously combines luxury and adventure. I am happy to discuss the details!
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✋ Hello! We are the IT company dZENcode.
We implement premium branding for a luxury lake experience brand: logo, corporate identity system, and brand materials for the website, clothing, and other branded elements, based on the team's experience, best practices, and our own developments.
Do you have a brief or mood board in addition to the description?
Where will the logo be used primarily: boat, website, or clothing?
You can find detailed information about our services and rates on our website:Freelancehunt
Take a look – we will discuss the details of the work further, write when you are ready.
…
The final cost is determined only after clarifying the scope and requirements.
___________________
Sincerely,
Manager of dZENcode
Our strengths:
💎 10+ years providing IT services: Outsourcing, Outstaffing
🔥 90+ in-house specialists
🚀 Projects "from scratch" and support
⚙️ SLA and post-production support
✅ Contract with the company, guaranteed results!
🔥 250+ public reviews since 2015.
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1563 19 0 1 Good day! I have experience in developing branding and corporate identity completely from scratch. I work for results, putting meanings into visuals. In case of collaboration, I would like to receive a detailed technical assignment and references. Write to me, I am always in touch, I do not inflate prices, and I do not miss deadlines. Portfolio:
Freelancehunt
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156 Good day! I have reliable performers who can complete your task at a pleasant price and within a short timeframe.
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2456 50 5 Hello! The Epic Lake Day project is a fantastic challenge. I specialize in creating "quiet luxury" in branding, where every element conveys confidence, freedom, and premium quality without unnecessary noise.
I have carefully studied your brief and understand that the brand needs to look as powerful as the Centurion Ri245 while remaining elegant for the luxury segment of Queenstown.
My approach to developing the Epic Lake Day branding:
1) Geometry and character: I create the logo based on the golden ratio and unique typography. This ensures that the symbol will be equally strong on the boat's hull as well as in the form of embroidery on merchandise or a small favicon.
2) Palette balance: The use of Deep Lake Blue and Dark Navy combined with Subtle Gold will create a visual depth of New Zealand's alpine nature.
3) A system, not just an image: I develop not just a set of files, but a living brand ecosystem. Your brand book will be a clear tool for any contractor—from a business card printer to vehicle wrapping specialists.
… Answers to your questions:
Experience: I have successful cases in premium niches (FinTech AI, medicine). My style is clean minimalism, high contrast, and attention to detail (examples sent in private message).
Handcrafted work: I guarantee 100% originality. No AI in logo creation—only form exploration through sketches and vector refinement in Adobe Illustrator. Timeline: 3–4 weeks for the complete cycle.
Cost: Approximately $800-1200 for the entire package of 4 stages.
The structure of stages you proposed (1–4) is professional and logical. I am ready to work according to it with phased payments.
Portfolio:Behance
I would be happy to discuss the visual direction of the first stage!
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303 2 0 🖐️ Hello! I specialize in identity and logo design. If you want a brand that stands out among competitors and attracts customers' attention - I will help you realize this.
I have many successful cases (galleries, cafes, landscaping studios), where my identity became the foundation of the brand's visual identity.
Here you can view my projects that clearly demonstrate my approach to minimalist branding:Behance
My process always starts with research: creating a brief, forming mood boards, searching for visual direction, and analyzing competitors. After that, I develop concepts, each based on the results of the previous stages. Next, I prepare a short presentation where I show the concepts and explain the idea behind each, making it easy to choose a direction for further work.
The estimated timeline for your project is about 3-4 weeks, depending on the approval stages. The structure of work you proposed looks logical, and the format of phased payment after the approval of each block is convenient for both parties.
…
The cost includes:
- Logo: 3 concepts + favicon and adaptive versions for all media.
- Visualization: realistic mockups of branding on clothing and media.
- File package: for WEB (PNG, JPEG, SVG) and a print file package (AI, EPS, PDF)
- Color palette and fonts
- Media design: business card, brochure/company profile template, social media templates, vehicle branding concept, clothing and merchandise design
- Brand book / guideline (rules for using the logo and identity: colors, fonts, margins, element sizes, etc.)
- 3 rounds of revisions
I hope I have answered your main questions. I look forward to your message to discuss the remaining details to start working!
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211 I am a graphic designer, working with brand identity and logos. I can develop a modern premium identity for Epic Lake Day: logo, color system, typography, and basic brand materials for the website, social media, and merchandise. I work with the concept and a systematic approach to branding.
I am ready to discuss deadlines and budget, and phased work is possible.
Portfolio:Behance
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2600 28 0 Hello Alexander
13 years of experience in branding development.
Check out my work.
Freelancehunt
+ Experience and a large portfolio of works in the style of Smart Minimalism.
+ Numerous reviews from satisfied clients (More on other platforms);
+ I respond quickly.
+ Free bonus with the order:
… 1. A beautiful avatar with a logo for social media;
2. Favicon for the website,
3. Realistic demonstration of the logo in isometry on several media.
Also, check out my work here:
Behance
Dribbble
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500 1 0 Hello, Alexander!
I will help develop a modern, premium identity for Epic Lake Day.
At the beginning of my work, I conduct a detailed analysis of your target audience and the identities of your competitors. I primarily work in a minimalist style.
I have been developing logos and corporate identity for over 5 years. I have worked with various fields such as cafes, beauty industries, construction, auto services, fashion industries, and others.
In the final package, you will receive:
— brand book / brand identity presentation in PDF.
— Main logo, submark, and icon versions in various formats (ai, svg, pdf, jpg, png) with editing capabilities.
… — brand palette (HEX / RGB / CMYK)
— font selection
— prepared business card files and brochure template
— templates for social media
— web assets (favicon, social preview)
— branding concepts for vehicles and merchandise.
Examples of my work:Freelancehunt
Feel free to reach out, I would be happy to collaborate!
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4028 89 4 4 I will complete the work quickly and efficiently, we will discuss the details.
Freelancehunt
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11450 787 5 13 Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to reach out! 😉
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3490 66 2 3 Hello, my name is Katya, I am a graphic designer, I am interested in collaboration, can I help with the development of identity, is it still relevant?
Portfolio –
🩵Behance
🩵https://www.figma.com/file/JM8gCvDZ5pdW8XUXYGTdNI/Portfolio?type=design&node-id=0%3A1&mode=design&t=pZKaNcIisamXCdWf-1
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3248 34 0 -
876 52 4 Hello, Oleksandr! Identity is a professional specialization. I will create a stylish and successful visual image of the brand. I will develop a logo, basic and additional elements of the corporate identity. I will compile and organize the Brand Style Guide (PDF for print and WEB). In addition, you will receive a set of working files in the appropriate formats for the professional development of advertising and informational materials for all developed identity elements. Step-by-step work is welcome. Portfolio: Logos:
Google Drive Corporate identity (guides, brand books):
Google Drive
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783 3 0 Hello! I am interested in your order. I am ready to start working. I will create 2-3 versions of the logo, as well as the identity according to your needs and wishes, and I will prepare files for the internet and for print based on the approved option. I will provide all output files in ai., pdf., eps., jpeg, png, figma formats. I will select appropriate colors and fonts for your brand. Please write regarding the details, I will be happy to collaborate!) My portfolio:
Freelancehunt
Behance
Dribbble
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5673 101 1 1 Hello! I am ready to get started. I will quickly and efficiently complete the task of developing a logo and corporate identity. I have extensive experience in logo design, as well as identity and brand books. I will create several logo options. I will work until full approval. I look forward to collaborating!
Examples: https://freelancehunt.com/showcase/work/razrabotka-logotipa-dlya-yahtyi/1648818.html
https://freelancehunt.com/showcase/work/gaydbuk/1636921.html
https://freelancehunt.com/showcase/work/podborka-logotipov/1650136.html
Portfolio:Behance
Freelancehunt
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2594 35 0 1 Good day, Alexander!
I will create for you not just a logo and corporate colors, but a design system that will allow your brand to scale, as well as emphasize its premium status and values. With over 200 successfully completed projects, I create design that works strategically, visually, and emotionally.
How I work:
1. I research the brand's DNA and analyze competitors in your segment.
2. I develop several visually different concepts of corporate identity.
3. I prepare a presentation with visualizations of the style on media.
4. We refine the final version to perfection.
… 5. We package everything into a professional brand book with detailed rules for using the design.
The portfolio can be viewed at the link:Google Drive
If the approach resonates, I am ready to discuss the details.
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277 Good day!
My name is Valeria Davidenko — I am a brand and visual designer with over 6 years of experience in creating identities, branding systems, and visual strategies for international brands and startups.
I work at the intersection of brand strategy, design, and visual storytelling, helping companies create strong, recognizable, and premium brands that perform equally well across all mediums — from websites and social media to physical products, transport, or merchandise.
In my work, I pay great attention to the purity of design, a strong logo silhouette, and the systematic nature of the identity, ensuring that the brand looks expensive, modern, and confident, while also remaining versatile in use.
I have worked on projects in the fields of technology, digital services, hospitality, lifestyle, and outdoor brands, where it is important to create a balance between premium aesthetics and brand character. Therefore, the approach of Epic Lake Day — luxury + adventure + nature — is very close and understandable to me.
…
My approach to developing identity is based on several key principles:
• deep understanding of brand positioning
• creation of a strong and unique symbol
• building a cohesive visual system, not just a logo
• scalability of identity for different mediums (web, transport, merchandise, signage)
Important: I create designs manually and originally, without generating logos through AI, so each brand receives a unique and professional identity.
What you will receive in the final package:
• main logo (wordmark + symbol)
• additional logo variations (submark / icon)
• version with the signature Queenstown, NZ
• brand color palette
• font selection
• mini brand guide / brand book PDF
• templates for social media
• web assets (favicon, logo variations, OG assets)
• business card design
• brochure / company profile template
• branding concepts for vehicles and merchandise
Timeline:
14–17 days to a fully completed result, including revisions.
Revision rounds are unlimited — it is important to me that the final result fully aligns with your vision for the brand.
Work approach:
I will prepare and send you a detailed work plan, structure of stages, and creative direction in a private message to show how the identity development process will be structured.
Portfolio:
You can view my work here:
Portfolio:
https://drive.google.com
(I can also send separate branding cases relevant to hospitality / premium / outdoor)
I would be happy to work on Epic Lake Day — it is a very strong project with great potential for creating a truly expressive and premium identity.
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489 1 Hello.
I understood the task: to develop a premium, modern, and clean identity for Epic Lake Day — a luxury lake experience in Queenstown. The main logo with a strong symbol, submark, web and social assets, brand guide, business cards, brochure, and merchandise/car concepts. The style — premium, minimal, outdoor/adventure, no AI, everything original. I work through a phased system: concepts → final logo → brand system → application on media, with a clear approach to colors, fonts, and brand atmosphere.
Portfolio:
[Freelancehunt](
Freelancehunt)
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674 2 0 Hello!
We are ETALON STUDIO - a Ukrainian design team. We are ready to take your project into work. We will execute it with quality, in the required style, and taking into account your wishes.
You can find some examples of our work in our profile, and we can send all examples in personal correspondence to show the most relevant cases for your task.
We would be happy to discuss the details and offer the best solution.
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И на этот проект будете вечность резервировать средства ...)))
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