1. Project Description:
- Name: Kunstschule Natali Hurvich (www.natahurvich.de)
2. Project Goal:
- Fill all courses with students and increase the school's visibility
3. Tasks:
- Create and set up a business account on Instagram
- Develop a content strategy
- Create and publish content (photos, videos, stories)
- Set up and launch advertising campaigns
- Engage with the audience (respond to comments and messages)
- Analyze and report on promotion results
4. Target Audience:
- Parents of children aged 3 – 13 years
- Residents of Konstanz and surrounding areas
- People interested in art and creativity
- Teaching in Russian and German languages
5. Content Requirements:
- Regular publications (at least 3 times a week)
- Use of hashtags and geotags
- Attractive and informative descriptions for posts
- Ability to adjust existing content.
6. Advertising Campaigns:
- Goal: Increase the number of followers, attract visitors to the school website, register for classes
- Budget: Minimum budget for the testing phase
- Targeting: Age, interests, geographical location
7. Reporting:
- Weekly reports on promotion results
- Analysis of advertising campaign effectiveness
- Recommendations for improving strategy
8. Deadlines:
- Start date: November 1