Producer of the online school

PROJECT RESPONSIBILITIES:

My and my team's responsibilities:

1 - product line:

1. In-depth analysis of the target audience. Conducting customer development to create products (tripwire to mastermind, tripwire to the course on architectural psychology, and the course on architectural psychology itself) 1 product = approximately 10 customer developments

2. Creating a product matrix

3. Writing the program for the main product and tripwire, determining the format that is convenient for the audience (video, text, where and how the lessons will be, etc.)

4. Developing and writing detailed scripts for lead magnets that will sell these products (collecting meaningful video content through the analysis of customer developments). There should be several videos that will sell the product

5. Writing scripts for selling events (selling webinars and live broadcasts)

1. MAIN PRODUCT (let's say, a course on architectural psychology or a mastermind. It is expensive and provides the main profit. Its program is created and edited primarily through customer developments). Solves a complex problem (for example, for a designer - finding more expensive clients and increasing income by improving the quality of their services)

2. TRIPWIRE - a cheap product that solves a specific problem for the target audience (for example, how to find clients using all methods (to the mastermind) or how to minimize revisions, needs analysis method (to the course on architectural psychology). The result of the tripwire is that a person implemented the information and solved the problem specifically, felt a quick result. The low price and high value of the product encourage the purchase of the main product without regret)

3. LEAD MAGNETS. Types of lead magnets:

• guide/article

• live broadcast

• selling webinar (one of the strongest lead magnets)

• free diagnosis (one of the strongest lead magnets)

• case study (in video or article format)

The content within the lead magnet should not contain ONLY USEFULNESS. The lead magnet should give a person an understanding that their problem can be solved much easier than they are used to thinking (and not reveal all the cards).

What will our product line look like?

PRODUCT LINE 1:

Main product - MASTERMIND

Tripwire - Course “All methods of finding clients for interior designers”

Lead magnets:

• Training video on finding clients

• Training video on creating a selling portfolio

• Live broadcast on Instagram analyzing your social media case

• Selling webinar “How an interior designer or architect can achieve x5”

• Article “The most profitable client areas for designers/architects. Where is the big money?”

• Selling diagnosis

These lead magnets are hypotheses, and I will test their demand during customer developments

PRODUCT LINE 2:

Main product - COURSE ON ARCHITECTURAL PSYCHOLOGY

Tripwire - mini-course “How to forget about client revisions?”

Lead magnets:

• Training video on what the needs analysis method is - case study with a client

• Article - Analysis of designers' mistakes that lead to revisions

• Live broadcast on Instagram: case of working with a husband, the most difficult client, can be tested

• Selling webinar on how to become an expensive designer (the goal that everyone wants, and which can be achieved through architectural psychology)

These lead magnets are hypotheses, and I will test their demand during customer developments

Also, my responsibilities will include writing product programs after customer developments.

Next, the producer's responsibilities for Instagram:

1. Developing communication scripts in Direct

2. Sending articles, guides, and videos

3. Collecting leads in a table - requests for lead magnets, requests for mini-courses and main products. All applications are collected in a table, where it is indicated which product they were interested in and what lead processing was done

4. Collecting leads in a pre-registration form for main products (the pre-registration form stores all applications, which can later be used to send lead magnets that sell the product, invite for diagnoses, and sell to them.

The pre-registration form is synchronized with Google Sheets, and all answers and contacts of leads are automatically saved in the table

5. Initial processing of applications for info products (send lead magnet, general information about courses, etc.)

6. Creating a selling header and adapting it for different courses that we will sell

7. Scripts for stories and editing stories

8. Scripts for reels, editing reels, and writing texts for reels

9. Creating selling funnels for lead magnets (with reels, with ads)

10. Creating and maintaining a conversion table (from ads - to receiving lead magnets, from lead magnets - to selling tripwire or main product). Calculating the cost of leads

11. Creating a unified style for the page - feed and current stories

Targeted advertising:

1. Transmitting information to the targetologist about lead magnets that we are directing to a cold audience

2. Transmitting information to the targetologist about the results of customer developments and target audience analysis, to build competent offers

3. Developing hypothesis strategies for different audiences and testing pain points