Conduct niche analysis
Hello! There is a client who plans to create a coffee brand and an online store to sell it in the USA:
We are looking for a marketer who will conduct a detailed market analysis and help us form a competitive strategy for entering the market.
Main tasks:
1. Competitor analysis:
- Identify the main competitors in the coffee market (selling beans and ground coffee) in the USA.
- Analyze their strengths and weaknesses.
- Evaluate marketing strategies, prices, packaging, sales channels, and target audience.
2. Defining the target audience:
- Conduct market segmentation and identify the main consumer groups for our brand.
- Analyze the needs, preferences, and behavioral patterns of the target audience.
3. Brand development concept:
- Suggest directions for brand development, considering the niche characteristics of the market.
- Determine how we can differentiate ourselves from competitors (unique points of differentiation).
- Provide recommendations for brand positioning in the market.
4. Market potential assessment:
- Forecast growth opportunities for the brand in the USA market.
- Assess the demand for different types of coffee (beans, ground coffee, subscriptions) and opportunities for scaling.
I would appreciate your feedback.
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10 days401 USD
3015 24 0 1 10 days401 USD
Hello, my name is Alena, I provide services in the B2B segment, I have good experience. I have conducted market analyses for Amazon in the USA and on product demand. I will complete this order quickly and efficiently, I will provide a more detailed proposal in private. I will be happy to collaborate.
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14 days445 USD
1692 17 0 14 days445 USD
Hello. I have experience in market analysis in the USA as well as various areas in FMCG. I can show examples of my work.
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