I am looking for a freelancer to prepare a one-time advertising package for Facebook for a local decorative stone yard.
The goal of the campaign is to increase the company's recognition in the area and attract customers interested in purchasing decorative stones for gardens, driveways, flower beds, paths, facades, and other arrangements around the house.
Scope of the assignment
A complete advertising package for Facebook will need to be created, including:
- Preparation of the advertising campaign concept
- proposal of the main advertising message,
- definition of the target group,
- setting up a local campaign within a 30 km radius from the company's headquarters.
- Creation of advertising texts
- several variants of headlines,
- several versions of ad content,
- short calls to action, e.g., “Check the offer”, “Visit the yard”, “Call and ask about availability”.
- Preparation of graphic creations
- graphics tailored for Facebook Ads,
- ads showcasing the range of decorative stones,
- local, natural, garden, construction aesthetics,
- possibility to use photos provided by me.
- Setting up the advertising campaign
- configuration of the campaign in Meta Ads,
- local targeting within 30 km from the company,
- setting up the audience group: homeowners, people building or renovating houses, people interested in gardens, garden architecture, property arrangement, paving stones, facades, etc.,
- setting the advertising budget after prior agreement.
- Basic campaign optimization
- checking the correctness of ad operation,
- any minor corrections after the campaign launch,
- a brief summary of what has been set up.
Company information
The company runs a local yard with decorative stones. The offer includes garden stone, decorative stone, facade stone, gravel, pebbles, decorative aggregates, and materials for arranging spaces around the house.
The campaign is to be directed at customers from the area, up to 30 km from the company's headquarters.
Campaign goal
The main goal is to attract local customers who:
- are building or renovating a house,
- are arranging a garden,
- are looking for decorative stone for flower beds, driveways, or paths,
- want to see the offer on-site,
- can call or visit the yard.
Expected effect
I want to receive a ready-made, one-time advertising package that can be launched on Facebook and Instagram. I care about a practical approach, local targeting, and a simple sales-oriented message as well as contact with the customer.
Materials on my side
I can provide:
- photos of stones and the yard,
- company address,
- phone number,
- opening hours,
- basic information about the offer,
- possible prices or promotions if needed.