General wishes for the project:
European. That is, the design should be oriented towards the European consumer – this is important! The design should be perceived by the Ukrainian consumer as European, but adapted for use in Ukraine.
The design should be homey, cozy, parental (home), warm, pleasant, friendly, bright but not irritating, neat, tidy, dignified, intelligent, mature, for adults and mature people, for middle-aged people, polite, self-sufficient, sufficient (that is, not minimalist, but also not overly ornate)
Friendly and encouraging, supportive. Provide hints and praises. Targeting a not overly sophisticated user of the application.
UX design of the user experience should be aimed at women aged 50-60 years.
UI design of the application should be modern, targeting users over 25 years old.
Description of the existing pilot project. (The design was not done, the project was created by the developer in a constructor for functionality)
Consists of approximately 5 parts:
0th part "Onboarding":
The user selects the application language (Ukrainian, Russian, or English). Then a brief introduction for the future user about what this application is about. To register, it is enough to enter a name and create a password. Also, provide a login option for recovering already registered users (by e-mail and password).
The registered user is redirected immediately to the application page after the initial splash image.
1st part "User Account". If the user prepares and sells their dishes, it is important for them to fill out their account attractively. That is, this section is more important for sellers:
The account consists of "open" information for other users and "unavailable/conditionally closed" information.
Open: name, photo, a few words about themselves and their dishes.
Unavailable/conditionally closed: phone, e-mail, password, location (address).
Option to Log out.
Option to "INVITE FRIENDS".
2nd part "User (Seller) Offer List":
The user cannot create an offer if they have not provided their phone and location. It is also necessary to write the name and description of the dish.
Each offer can be rated on a 5-point scale, thus calculating the average score and the number of "voters".
3rd part "Offers on the map":
Displaying on the map "pickers" - the location of users who have active offers. When clicking on a picker, a bottom sheet appears with information about this seller and the dishes they offer (in the pilot project, this is done not very informatively). It is also possible to call the seller.
4th part "List of offers":
List of offers within a radius of 100m, 300m, 600m, 1km.
5th part "Questions-answers. Contact with tech support"
The designer should create the following images:
1. initial splash image (The image (or GIF) shown when you first open the app.
Adjust its properties and view the preview to the right)
2. images for onboarding design
3. image-"photo" of the user account (if the seller has not uploaded their photo)
4. image-"photo" of the seller's offer - user (if the seller has not uploaded a photo of their dish)
5. logo
6. other necessary
