Developing an advertising campaign by J.Direct

Need to set up full GA4 Ecommerce analytics for a Laravel site. I will send the link to the site in a private message. The site has two language versions: UA version: ua/ RU version: ua/ru Basic GA4/GTM is already installed, click events are already set up. But we need full e-commerce, not just clicks on buttons. Need to ensure that e-commerce reports in GA4 are filled correctly: - “Purchases in the online store” - products - cart - transactions - revenue - path to purchase - path to checkout There is a Laravel programmer on staff. If code changes are needed, the executor must prepare a precise technical specification for our programmer regarding dataLayer. Main tasks: 1. Check current GTM/GA4 settings. 2. Ensure there is no tag duplication or conflicts. 3. Prepare a precise technical specification for the Laravel programmer regarding dataLayer: - which events to send; - on which pages; - during which user actions; - which product parameters to send; - which order parameters to send; - how to send weights / product variants; - how to avoid purchase duplication. 4. After the dataLayer is implemented by the programmer — set up GTM. 5. Check all events through GTM Preview, Tag Assistant, and GA4 DebugView. 6. Check the operation of events separately on UA and RU versions of the site. 7. Provide a final report with screenshots. Required GA4 Ecommerce events: - view_item_list - viewing category / product list - select_item - click on a product from the list - view_item - viewing product card - add_to_cart - adding product to cart - remove_from_cart - removing product from cart - view_cart - viewing cart - begin_checkout - starting checkout - add_shipping_info - selecting shipping - add_payment_info - selecting payment - purchase - successful order / purchase - quick_order or generate_lead - if there is a quick order on the site For the product, the following needs to be sent: - item_id - item_name - item_category - item_variant - price - quantity Important: the site has products with different weights / variants. They need to be sent through item_variant, for example: 50 g, 100 g, 250 g. For the order, the following needs to be sent: - transaction_id - currency: UAH - value - shipping - tax - coupon, if available - items It is also desirable to send the language version of the site as a separate parameter, for example: language: "uk" language: "ru" So that in the future, purchases can be analyzed separately for UA and RU versions. Important requirements: 1. add_to_cart must trigger after the product is successfully added to the cart, not just on button click. 2. begin_checkout must actually trigger when starting the checkout. 3. purchase must trigger only once per order. 4. purchase must send the actual transaction_id. 5. If the user refreshes the “Thank you for your order” page, purchase should not duplicate. 6. If there is an external payment system, it needs to be checked to ensure the traffic source is not broken. 7. Clicks on buttons are not considered full e-commerce. 8. Current click events can be left, but they do not replace GA4 Ecommerce. The final report must include: - list of configured GTM tags; - list of GTM triggers; - list of GTM variables; - list of events sent to GA4; - screenshots of GTM Preview; - screenshots of GA4 DebugView; - screenshot of view_item; - screenshot of add_to_cart; - screenshot of begin_checkout; - screenshot of purchase; - screenshot of purchase with parameters transaction_id, value, currency, items; - confirmation that purchase is not duplicated; - confirmation that the order amount is sent correctly; - confirmation that products in the order are sent correctly; - confirmation that events work on UA and RU versions; - separate technical specification for the Laravel programmer regarding dataLayer. Success criteria: In GA4 DebugView, events view_item, add_to_cart, begin_checkout, and purchase must be visible with correct parameters. In purchase, the following must be present: - transaction_id - value - currency: UAH - items For products, the following must be sent: - item_id - item_name - item_category - item_variant - price - quantity After accumulating data in GA4 Monetization, e-commerce reports should start filling out.

Good day everyone! I have a website that has been created for over six months, and I haven't gotten around to launching paid traffic through Google. I am looking for an experienced specialist who can help me pass moderation in Merchants without bans or blocks. It will also be necessary to build a clear and understandable promotion strategy for one or two quarters, depending on the results. Please contact only those who truly understand and have experience. I ask not to disturb various cool and expensive agencies with a bunch of projects and specialists divided by areas. I am ready to pay for results and professionalism. Thank you!

Hello. There is a need to set up the correct operation of the pixel for Meta Ads. Currently, there are goals for leads and purchases, but the event is not triggering correctly. In Google Tag Manager, the goals are set, but they are also not working correctly. What is needed: the client visits the site, fills in the fields, clicks publish, goes to the payment page, makes the payment, sees the "Thank You" page - conversion is counted. What is currently happening: the client fills in the form, clicks the publish button, does not go to the payment page, does not make the payment, and exits the site, but the conversion is still counted. That is, it triggers not after payment, but upon clicking the button. Please provide the estimated time for completion and your thoughts on how to resolve this, or if you have experience in resolving similar issues. I will provide all access for the setup.

Hello. I am looking for an experienced PPC specialist to launch and manage Google Ads campaigns. The launch of the new website is planned for a few weeks from now. I want to choose a contractor and evaluate their approach to the project. I provide: link to the current website - https://www.bostontms.org/ (it's terrible, I know) link to the folder with all CSV exports from the current Google Ads account https://drive.google.com/drive/folders/1vBwdlFTvnGf3kJg41kCMf56zz_vgZ9Ul?usp=sharing additional screenshots or information if needed. Please analyze the account and respond: what major mistakes do you see; what should be changed first; is it advisable to launch ads specifically for this project; should we wait for the launch of the new version; do you know how to formulate messages in Google Ads for the topic of TMS (Transcranial Magnetic Stimulation), treatment of depression, and other mental disorders; what estimated CPC do you expect after proper optimization; how many clicks can be obtained with a budget of $500; what budget would you recommend to start; the cost of your services for setup and monthly management of ads. Requirements for the contractor: confirmed experience specifically with Google Ads (not website creation, not SEO); preferably experience in PPC in the medical field; understanding of Google Ads policies regarding medical advertising and sensitive topics; experience in writing ads that pass moderation and meet Google’s requirements. Without confirmed successful experience in PPC, I will not be able to consider your application. Sorry. If the first month is successful, we plan to continue PPC for at least 3 months and beyond. I am setting a test budget of 1000 UAH, your budget will be discussed separately.

Conduct a niche and competitor analysis to identify key queries. Prepare the structure of the advertising campaign. Compose and test the ads. Launch the campaign considering the budget and project goals.