🎯 Goal:
Professionally edit the existing text of the landing page (12 screens, ~7–8 pages) to an ideal level — in terms of structure, style, emotional strength, literacy, and compliance with the brand's tone of voice.
The goal is to make the page convincing and sensual for "early birds" who are getting acquainted with the brand ІРІЙ for the first time.
🏡 About the brand:
ІРІЙ — a space of new silence.
It is an eco-retreat in the midst of forest and water (Zhytomyr Polissia, 100 km from Kyiv), where we are building 5 unique cabins for solitude.
Here, important elements include: nature, silence, meaning, Ukrainian archetypes, modern minimalism, and humanity in every detail.
We already have:
ready text content for all 12 screens (attached in the DOCX file);
brand book and Tone of Voice (ToV);
portraits of the target audience (4 main segments);
competitor analysis (Khatchyna, Obriy Village, Seven Lakes, etc.).
✍️ What needs to be done:
Conduct in-depth editing of the entire text:
correct stylistic, rhythmic, semantic, and lexical inaccuracies;
align the tone of voice across all blocks (warm, sincere, premium minimalism);
enhance emotional hooks, remove "extra" words;
make each screen logically complete and visually readable.
Optimize the text for landing structure (considering UX copywriting):
short paragraphs, rhythm, elements that "lead" the user down the page;
think through microtexts (CTA buttons, captions, subtitles);
if necessary, suggest clarifications for designers (for example, where it is appropriate to add an illustration or quote).
Preserve the Ukrainian archetypal charm (legends, nature, philosophy of calm) without clichés.
The copy should sound natural, modern, with "soul" — without pathos, but with deep meaning.
Additionally (optional): prepare a short English version of the texts (1–2 screens) for future localization.
📂 Input materials:
✅ Expected result:
🕰️ Timeline:
1–2 days after receiving the materials.
💶 Budget:
Estimate the volume of work and propose a cost.
🧭 Success criteria:
readable, smooth, "breathing" text without artificiality;
accurate balance between emotionality, depth, and conciseness;
cohesive tone of voice across all 12 screens;
the feeling of the brand "like in a magazine, but with soul".
🕊️ Keywords for understanding the style:
silence, simplicity, naturalness, warm minimalism, meaning, sincerity, restoration, archetype, balance, slowness.