1. General Project Description
Development of a one-page website (landing page) for a psychologist aimed at presenting the specialist, their services, materials, and events. The website should attract visitors, hold their attention, and convert them into applications.
Reference: https://deynegina.com/
Important: do not copy the design of the reference, but create a unique solution with your own identity.
2. Website Goals
— Presentation of the psychologist as an expert
— Demonstration of services, materials, and events
— Collection of applications from potential clients
— Tracking user actions for analytics and retargeting
3. Functional Requirements
3.1. Responsiveness
The website must display correctly on:
— Desktop (1920px, 1440px, 1280px)
— Tablet (768px)
— Mobile devices (375px, 320px)
3.2. Page Structure
First Screen (Hero Section)
— Attention-grabbing headline
— Brief description / Unique Selling Proposition
— CTA button (application or registration)
— Photo of the psychologist or video greeting
About the Psychologist
— Biography, experience, approach to work
— Photo
— Certificates / achievements (optional)
Services
— List of services with brief descriptions
— CTA buttons for registration
Materials
— Free materials (guides, checklists, videos)
— Ability to download in exchange for contact (lead magnet)
Events
— Upcoming webinars, workshops, group sessions
— Date, time, brief description
— Registration button
Testimonials
— Slider or cards with client testimonials
Contacts / Application Form
— Form: name, phone/email, message (optional)
— Contact details
— Links to social networks
4. Integrations
4.1. Facebook Pixel
Set up event tracking:
— <b>PageView</b> — page view
— <b>ViewContent</b> — view of service/material
— <b>Lead</b> — form submission
— <b>Schedule</b> — event registration
— <b>Contact</b> — click on contact (phone, email, messenger)
— <b>SubmitApplication</b> — downloading lead magnet
4.2. Sending Applications to Email
— All applications from forms are sent to the specified email address
— Email format: structured, with all form data
— Preferably: a copy of the application to the client (optional)
5. Design Requirements
— Modern, clean design
— Color palette: calm, trustworthy tones (can be discussed)
— Typography: readable fonts, sufficient spacing
— Visual accents to hold attention
— Micro-animations for engagement (smooth appearance of elements, hover effects)
6. Content Requirements
The client provides:
— Texts or outlines for texts
— Photo of the psychologist
— Logo (if available)
— List of services, events, materials
— Client testimonials
— Facebook Pixel ID
— Email for receiving applications
7. Technical Requirements
— HTML/CSS/JS or builder (by agreement)
— Loading speed: up to 3 seconds
— Basic SEO optimization (meta tags, alt for images)
— SSL certificate (https)
— Cross-browser compatibility (Chrome, Safari, Firefox, Edge)
