About the project:
The OMELA Home Philosophy brand specializes in the production of aromatic and decorative candles made from natural soy wax and eco-friendly materials. This handmade product is aimed at conscious consumers who value quality, aesthetics, and naturalness. It is a product for those who seek a stylish yet eco-friendly alternative to mass-produced air fresheners.
Target audience:
women aged 25–45
city dwellers, middle+ income
interested in sustainable living, home atmosphere, wellness rituals
choose local brands with a story, support handmade products
Brand atmosphere:
restrained elegance without gloss
warm neutral palette, natural textures
calm, mindfulness, coziness
visual balance between minimalism and premium quality
Candle series:
Each series has its own philosophy and mood, for example:
Philosophy of Calm
Philosophy of Light
Philosophy of Warmth
Philosophy of Earth
Task:
Create a comprehensive brand book that includes visual and verbal elements of the brand. The brand book should help shape brand recognition and serve as a basis for further use in advertising, on the website, in social media, on packaging, etc.
What needs to be developed:
Logo
- Main version and simplified version (icon or text-free variant)
- Variations on dark and light backgrounds
- Options for use on small media (stickers, tags)
Color palette
- Main brand colors (2–3)
- Additional colors (2–3)
- Specify codes: Pantone / CMYK / RGB / HEX
Typography
- Main fonts for headings and text
- Usage recommendations
Style of photography and graphics
- Recommendations for content: tone of photographs, composition
- Examples of mood boards or references
Brand usage rules
- Recommendations for logo placement
- Application of brand colors and fonts
- Examples of correct and incorrect usage
Stylistics:
- Premium look without extravagance
- Restraint, elegance, purity of forms
- Sense of eco-friendliness and naturalness
- Warm natural colors, calm atmosphere
Submission format:
- PDF file of the brand book
- Folders with source files of the logo in SVG, PNG, EPS formats
- Color palette and fonts as separate files (or links for download)
P.S. I am attaching images of the product packaging and containers to the task
List of brand products
- Aromatic candles
- Aroma diffusers
- Room/laundry sprays
- Massage candles
- Lip balm
- Gift sets