The company supplying auto parts is launching its own brand for quality parts from China. We need a designer to create a modern and recognizable visual identity that will help the brand effectively enter the market.
There is a logo, a registered trademark.
Task
Development of logo usage options.
Corporate identity (color palette, fonts, graphic elements).
Basic brand book (guideline for further use of style, printing, packaging, merchandise).
Layouts:
business cards, letterheads, envelopes;
templates for commercial proposals and presentations;
design elements for social media (banners, covers, posts);
design of souvenir products and merchandise (t-shirts, mugs, pens, etc.);
branded packaging (stickers, boxes, bags).
Expected result
A set of materials in open and ready for print/digital use formats, a structured brand book with recommendations.
Requirements
Experience in creating corporate identities and brand books (examples in portfolio).
Understanding of the automotive industry (should convey technicality, brutality, reliability, industriality).
Creativity and attention to detail.
Our vision of positioningTarget audience by priority:
1. Specialized narrow-profile B2B workshops.
2. Service stations, auto shops.
3. Car owners.
Reliable, quality alternatives of premium quality.
We sell parts that masters trust.
Our brand is confidence. Quality without overpayment. Accessibility and fair price. Quality alternative to the original.
A brand that won't let you down in a critical moment.
Competitors, by quality: Western auto electrical brands AS-PL, HC-Cargo, PSH, Wai.
Where it will primarily be used: on the website, packaging of parts, small merchandise, documents, business cards, letterheads, commercial proposals, social media.
Design versions: only light, dark is not needed: priority color Alaskan blue.
Detailing of the brand book is easy-medium, 20-30 pages, not too deep.
Digital and printed.
References: eu.psh.nl
Budget and deadlines
Please indicate the estimated price, deadlines, and volumes of the result.
It is preferable to provide examples of similar completed projects.
Desired deadlines: 1-2 months.
Final decisions are made by the team (board of directors)
Your questions?
