[AI assistant for leads and clients in laser hair removal studios. The main function is to completely replace human resources at the stages of greeting, offering, recording leads, answering client questions based on provided scripts and other training bases for AI.]
Company Information
Industry: Laser Hair Removal
Locations: Poland, Ukraine, Spain, Germany, United Kingdom
Goals
What main tasks or problems do we want to solve:
- Organize quick and clear communication with the client
- Reduce the number of human errors
- Speed up the delivery of information to clients
What key results or goals do we want to achieve:
- Improve the process of recording, providing information, consultations
How will we measure the success of this project:
- Speed and accuracy of responses, the ability of AI to analyze basic information and interpret it for the client
- Complete replacement of the communications department with AI
Specific technologies or methodologies we want to use or, conversely, avoid:
- Methodology: the ability to formulate communication with the client in our tone of communication
- Avoid dry scripted responses and creating an impression of robotic communication for the client
Users
Who are the main user personas or target audience of the project:
- Clients of studios and leads
Size of our user base:
- About 6000–7000 inquiries per month
Our users in certain geographical regions:
- Ukraine, Poland, Spain, Germany, United Kingdom
User behavior information or any special requirements:
- Clients inquire about rescheduling or canceling appointments, rewriting, in cases of conflict situations, tag us in stories, write comments, ask basic questions about preparation, addresses of studios
- Leads come from advertising campaigns
- Main channel – Instagram
- Integration into Kommo CRM
Deployment and Real-Time Operation
Hosting: in the cloud or on local servers (can remain in CRM where AI integration is planned).
Operating mode: the solution must operate in real-time.
Load and scaling: about 225 inquiries per day.
Project Scope
Functionality: high speed of AI information processing, coverage of communication in Direct, quick response.
Main use cases: training AI, integration into CRM, using a knowledge base to formulate accurate and correct responses in the client's language.
Non-functional requirements: language support.
Integrations
Necessary integrations: CRM Kommo, website, CRM Altegio.
Integration methods: preference for existing APIs.
Data
Current data: knowledge base in text format (5,400,000 characters, up to 50 MB).
Data quality: no issues.
Data processing: supplementation and cleaning through file uploads to the knowledge base.
Evaluation Criteria
Supplier evaluation factors: price / quality / test.
Weight of criteria: price – 40%, quality – 40%, testability – 20%.
Risks
Potential risks: loss of communication tone (Tone of Voice) due to the use of AI.
Risk minimization: the supplier provides a test model for verification with a minimal amount of information within 72 hours.
Collaboration Model and Pricing
Additional costs: support and updates.
Integration of the supplier's team: 100% at the setup stage, then 10% (updates + support).