Collection of UTM tags from Facebook Event Manager
Hello. We have set up integration on the website and Telegram bot with Facebook Event Manager. We send information about leads and events on the site + UTM tags to it.
However, the Event Manager does not ultimately allow us to filter or select by UTM tags to gather analytics.
The essence of the task:
We need to find a way to collect events from the Event Manager by UTM tags.
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3 days45 USD
486 3 days45 USD
Vyacheslav, good afternoon!
I can fully set up the transmission and analytics of UTM tags so that you can see slices for each traffic source directly in Ads Manager without complicated exports.
What I will do:
📌 I will set up automatic transmission of UTM tags from the website and Telegram bot to each Facebook event (Lead, Purchase, etc.).
📊 I will connect analytics in Ads Manager with the ability to filter and segment leads by sources, campaigns, and even keywords.
… 🔄 I will organize the connection with Event Manager, GTM, and your website so that the data flows without loss.
🛠️ I will provide a step-by-step instruction for the developer or perform the installation turnkey.
Result:
✅ You clearly understand which ad and campaign each lead came from.
✅ You can quickly optimize the budget and disable unprofitable sources.
✅ Everything works in automatic mode — without manual spreadsheet consolidation.
I can start within the next 24 hours.
How many leads per day do you want to track via UTM?
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3 days45 USD
3090 36 0 3 days45 USD
Vyacheslav, hello! The Facebook Event Manager itself cannot generate reports on UTM tags. To fix this, you will need to slightly modify the code on the website. I will prepare the ready code and installation instructions that your technical specialist or developer will be able to install. This code will transmit UTM tags to Facebook along with each event (for example, with the 'Lead' event). After that, you will be able to see all the analytics in Facebook Ads Manager :)
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