Technical Assignment
SEO Audit and Recommendations for Improving the ALD Kitchen Website
Website: ALD Kitchen
Project Goal
Conduct a comprehensive SEO audit of the Shopify online store, identify key technical and SEO issues, prepare recommendations for improving the website, and develop a plan for the project's further development.
What Needs to Be Done
1. Analyze the Website Structure
Gather all indexable pages of the website and prepare a table:
For each page, specify:
URL
Page Type
Title
Description
H1
Canonical
Indexed or Not
Comments
2. Analyze Key SEO Elements
Check:
Meta Tags
Headings
H1
H2
H3
Logic of Page Structure
Images
3. Technical Audit
Check:
Indexing
robots.txt
sitemap.xml
Canonical URLs
Page Duplicates
Pagination
Shopify Filters
URL Parameters
Performance
Mobile PageSpeed
Desktop PageSpeed
Core Web Vitals
Prepare a list of recommendations for speeding up the website.
4. Shopify SEO Audit
Check typical Shopify issues:
Collection Duplicates
Product Duplicates
Collection Tags
Filters
Canonical
Bread Crumbs
Internal Linking
URL Structure
5. Content Audit
Check:
Also prepare recommendations for blog development.
6. Schema.org
Check the current microdata:
Product
Breadcrumb
Organization
Article
FAQ
Specify what is missing and what is recommended to add.
7. Analysis of Commercial Factors
Check:
Contacts
Company Information
Delivery
Returns
Guarantees
Reviews
Trust Pages
Prepare recommendations for improving E-E-A-T factors.
Result Format
The performer must provide:
Table
For all pages of the website:
URL
Page Type
Identified Issues
Priority
Recommendations
Report
A document with general conclusions:
Requirements for the Performer
Experience in SEO for Shopify.
Experience working with US online stores.
Knowledge of Screaming Frog, Ahrefs, Semrush, Google Search Console.
Understanding of Technical SEO and Core Web Vitals.
Expected Result
Receive a clear list of technical and SEO improvements prioritized for use as a development plan for the website over the next 2-3 months.