Website laodao.com.ua
The technical assignment covers the main aspects for comprehensive SEO optimization of the website laodao.com.ua and the use of advanced AI technologies for automation and improvement of processes.
Technical assignment for the SEO specialist
1. Complete audit and SEO optimization of the website
- Analysis of the current state of the website:
- Technical audit (checking loading speed, page indexing, presence of 404 errors, errors in the robots.txt file, correctness of sitemap.xml).
- Analysis of the website structure and URLs.
- Content analysis (uniqueness, relevance, keyword distribution).
- Analysis of internal and external link mass.
- Checking the mobile version of the website and its responsiveness.
- Competitor analysis.
- Website optimization:
- Fixing technical errors.
- Optimizing loading speed.
- Improving URL structure.
- Content optimization (rewriting or adding texts considering keywords).
- Optimizing internal links.
- Creating and optimizing the mobile version of the website.
- Improving user interface and interaction experience.
2. Connecting AI for product optimization under keywords and queries
- Selection and implementation of AI algorithms:
- Analyzing available AI algorithms and platforms for automatic product optimization.
- Setting up and integrating AI algorithms on the website.
- Training AI on product data and keywords.
- Optimization under keywords and queries:
- Automatic updating of product descriptions considering keywords and search queries.
- Setting up AI for analyzing and adapting texts to changing search queries and trends.
- Linking to geo sales:
- Integrating AI with geolocation data for optimizing products for specific regions.
- Setting up geo-targeting to improve product visibility in different regions.
3. Generating unique meta tags and keywords using AI
- Implementing AI for generating meta tags:
- Integrating AI for automatic generation of unique and relevant meta tags (title, description, keywords) for all pages of the website.
- Regularly updating meta tags based on analysis of search queries and trends.
- Linking keywords with blogs:
- Automatically creating links between keywords and blogs and product pages.
- Optimizing blog texts for keywords.
4. Setting up an auto-filling blog
- Creating an auto-filling blog:
- Setting up a platform for automatic creation and publication of articles.
- Integrating AI for generating unique SEO articles about products.
- Optimizing articles:
- Optimizing article texts for keywords.
- Regularly publishing new articles on the blog.
- Setting up a system for automatic internal and external linking of articles.
- Monitoring and adjustments:
- Regular monitoring of SEO optimization effectiveness.
- Making necessary adjustments based on analytics data and reports.
5. Reporting and analyzing results
- Regular reports:
- Weekly and monthly reports on the effectiveness of the work done.
- Data analysis and providing recommendations for further SEO improvement.
- Analytics and adjustments:
- Using analytics tools (Google Analytics, Yandex.Metrica, etc.) for monitoring results.
- Making adjustments based on the obtained data and reports.
Notes
- All changes and integrations must be agreed upon and tested before implementation.
- Ensuring data security and compliance with all norms and requirements of personal data legislation.
- Continuous training and adaptation of AI to new requirements and search engine algorithms.