SEO optimization of a website on WordPress for a medical center

Budget: 10000 UAH Deadline: 10 days

Sergiy, hello
Thank you for the description - the situation is clear: a new website on WordPress, content "as it turned out", and currently both the old and new versions are indexed simultaneously. This is indeed the first thing that needs to be carefully "sorted out" so that Google does not see duplication and does not penalize both versions.

Here’s how I would work step by step:
1) I will organize the indexing/migration: we determine the main version, prepare the merging scheme, remove duplicates and unnecessary items from the index.
2) Technical SEO recommendations for WP: service page structure, URLs, meta, internal linking, speed, and common technical errors.
3) Content - only through a brief: I regularly prepare briefs for the copywriter (what exactly to write and why: intent, H1-H3 structure, trust blocks, patient questions, EEAT/YMYL).

If needed, I can handle everything turnkey: both the technical part and content (brief + writing/editing texts) or work with your copywriter and simply control the quality before publication.

To provide you with not just general words, but a specific plan and estimate, the best option is guest read access to Google Search Console for both versions (and, if available, GA4). Then I will be able to show: what is already indexed, which pages are duplicated, what we will merge first, and what the order of work will be for the next 1-2 weeks. Expand

Budget: 20000 UAH Deadline: 30 days

Good day!

I have reviewed your project — I am ready to execute it.

The cost includes a technical audit of the website, selection and clustering of keywords, content and meta-tag optimization, as well as the development of a strategy to bring your resource to the top of search results.

I have over 10 years of experience in the field of SEO promotion, having worked with websites of various themes — from local businesses to online stores. I am proficient in tools such as Ahrefs, Serpstat, Screaming Frog, Google Search Console, and Google Analytics.

You can view examples of my completed work in my portfolio: Freelancehunt

I would be happy to discuss the details of our collaboration and propose an optimal strategy specifically for your project. Expand

Budget: 11500 UAH Deadline: 30 days

Good day, Serhiy.

I have really familiarized myself with both websites and see the following:
The new site has been operating since around 2023, there was a drop in traffic, but since the beginning of May, there has been a certain growth, although for several years it has been more or less at the same level.
The old site hardly brings any traffic.
What needs to be done? Set up a server redirect from the old site to the new one, indicate in Google Search Console that the new site is the primary one, and then check the correct settings.

Regarding payment - from 450 UAH per hour, or we can agree on a fixed monthly cost.
I have already worked on similar projects in the medical field in both the US and Ukraine markets.
I mainly work with foreign projects; they are more complex, so I should be able to handle the Ukrainian project.)

Regarding content - the brief for the copywriter will include requirements for intent, what to take from competitors, volume, and specified H1-H4 headings, FAQ blocks.
Also, considering the field, the site must comply with EEAT/YMYL.

For this project - I have both programmers and copywriters, so we can do everything "turnkey", completely - both tasks for programmers and the content part.

However, it will be necessary to have at least guest access to Google Search Console and Google Analytics to start the work. Expand

Budget: 25000 UAH Deadline: 20 days

Hello, Serhiy!

I looked at both websites — the main problem is obvious: two domains (.ua and .com.ua) are being indexed simultaneously, which creates cannibalization and content duplication. Until this is resolved, any SEO work will be ineffective. This is the first thing that needs to be addressed — through 301 redirects from .com.ua to .ua while preserving link equity.

The medical theme is YMYL, where Google has heightened requirements for E-E-A-T. AI-generated content without expert review is particularly risky here, so your approach of "first the brief, then the texts" is correct.

So the task is quite clear - to create a redirect map and assess the quality of the content from an SEO perspective.

I note that you already have a good foundation, as the doctors' photos have been added, and their profiles are filled out, which is a very important aspect for authority in Google and AI.

To start, I suggest conducting a full site audit (indexing, canonical, sitemap, robots.txt, CWV, microdata (MedicalOrganization, Physician, MedicalService)) to understand what other aspects need optimization and then move on to the task pool. You will also have an understanding of priorities for what to do first.

I do not write texts myself, but there is a copywriter who can help. I will say right away that you will need briefs for the texts from your side, and from my side, the relevant semantics and brief for the copywriter (structure, semantics, H1-H3, related queries, trust blocks, FAQ).

Currently, is all your traffic on .com.ua, or is .ua already receiving some organic traffic? This will determine the order of merging. And one more question: are both sites connected to Search Console? Expand

Budget: 12000 UAH Deadline: 10 days

SEO in Ukraine:
Good day and Good day
👉 I have over 6 years of experience in managing SEO projects. I specialize in promoting brands in the online space turn-key.
✅ I increase traffic by +300% within 6 months
✅ I will rank over 500 keywords in the top 10 of Google
✅ I optimize website speeds to 90–100 points in Google PageSpeed
More cases – in personal correspondence.

Budget: 5000 UAH Deadline: 5 days

Hello, I am ready to quickly and efficiently complete the task. I suggest discussing all the details in private messages. I have experience in completing similar tasks.

Budget: 15000 UAH Deadline: 30 days

Hello.

I looked at both websites. In short, it seems that the current problem is not with the AI content itself, but with the migration and duplication of signals between the old and new site.

The new domain is already operating separately, but the old one remains indexed as well — in this state, Google may partially duplicate pages, confuse relevance, and dilute weight between the two versions of the site.

I would start not with writing texts, but as follows:

1) audit of the transfer (what was transferred, what was left, what is indexed)
2) checking redirects, canonical, sitemap, robots, internal linking
3) determining pages: keep / transfer / close / rewrite
4) content plan and regular briefs for the copywriter only after technical order is established
5) separately checking pages that were generated or merged from the old site

I can handle this turnkey: from analyzing the current situation to briefs and implementation control. Without the history of "let's do another 100 texts and see."

If you're interested, I can start with an express audit of the migration and create a prioritized work plan for the first 2–3 weeks. Expand

Budget: 1000 UAH Deadline: 10 days

Hello.

The fact that they are currently being indexed simultaneously is a disaster. You are creating severe cannibalization of the search results and generating duplicate content. Google simply does not understand which domain to rank, and as a result, it penalizes both. The first thing that needs to be done "yesterday" is to set up proper 301 redirects from the old site to the new one and merge the domains before a filter hits.

Regarding the content. Medicine is a strict YMYL (Your Money or Your Life) zone. Google ruthlessly sinks medical sites where texts are generated by neural networks without confirmation of real medical expertise (EEAT factors). Therefore, your demand to get rid of "AI enthusiasts" is absolutely correct and the only viable approach for your niche.

At Pixel agency (https://www.pixelmarketing.com.ua/), we handle such projects comprehensively. Here’s how we will bring order:

We extinguish the technical fire: we merge domains, set up redirects, and remove technical duplicates and junk from the index.

We analyze the content: we conduct an audit of what AI has already generated for you on the new site and create a revision plan (what to delete, what to merge, what to rewrite).

We work with texts: we do not write specifications just for "100 keywords per page." We develop a structure that answers the patient's intent and contains blocks that prove the clinic's expertise to Google.

I now have the links, and I see the basic picture. To give you a thorough assessment, not just a superficial one, but a specific action plan with a budget, I need guest access to your Google Search Console. I will assess the real scale of the indexing problems of both domains and honestly tell you where we will start working right now. Expand

Budget: 5000 UAH Deadline: 14 days

Hello. I am ready to organize and help with website promotion. Let's discuss the details and terms.

Budget: 700 UAH Deadline: 1 day

Hello! I will carry out a complete optimization of the website: I will conduct a technical audit, fix duplicates, optimize the URL structure, meta tags, and internal linking. I will prepare a content plan, develop clear briefs for copywriters, and check the quality of AI-generated texts. I work independently, without superficial "I have 150 years of experience" applications. I am ready to discuss timelines and budget.

Budget: 5000 UAH Deadline: 7 days

Hello!

We are implementing SEO and GEO optimizations for you. GEO optimization is aimed at making your website visible for AI searches through neural networks such as Gemini, ChatGPT, Grok, and others. We have experience, and this is a very relevant topic right now.
Please write in private messages, and we will agree on all the details and questions there.
Best regards, Mykola

Budget: 12000 UAH Deadline: 30 days

Greetings

My name is Vyacheslav, I am an SEO specialist with 5 years of experience in promoting websites across various niches. Your project caught my attention because I have helped similar projects achieve sustainable traffic growth and improve their positions in search engines.

What I can offer:
- Website audit: analysis of current optimization, technical errors, and content.
- Keyword research: researching and selecting relevant key phrases to improve visibility.
- On-Page optimization: adjusting meta tags, internal linking, loading speed, and other factors.
- Content strategy: suggestions for improving existing content and creating new content focused on key queries.
- Off-Page optimization: developing a strategy for acquiring external links to increase the site's authority.
- Analytics and reporting: monthly reports on results and metrics to track effectiveness.

I would be happy to discuss your project in more detail to assess the current tasks and select optimal promotion methods for your niche. If you are interested in my approach, I can provide examples of successful projects. Expand

Budget: 1111 UAH Deadline: 1 day

Good day, such tasks are usually divided into two parts - first an audit and recommendations. Then changes according to the recommendations. I suggest we start with the audit.

Budget: 5000 UAH Deadline: 3 days

Hello! I will complete your task quickly and efficiently. I will make SEO adjustments.

My recent works
https://indexfast.pp.ua - fast website indexing
https://mono-bank.pp.ua - everything about Monobank
https://mamamia.pp.ua - online store
https://programist.pp.ua/ua/portfolio/ - portfolio of works
https://monitortest.pp.ua - monitor testing
https://keytest.pp.ua - keyboard testing
https://pctest.pp.ua - computer testing

My portfolio: https://freelancehunt.com/ua/freelancer/romas6ka.html#portfolio
Message me, I will start working today. I look forward to collaborating with you! Expand

Budget: 16000 UAH Deadline: 30 days

Hello!
From the description, I already see several points that need checking. If both the old and new sites are being indexed simultaneously, there is a risk of losing page relevance, the appearance of content duplicates, and incorrect transfer of SEO weight after the migration.

To start, I will conduct a preliminary analysis and check:
• which pages of the old and new sites are indexed by Google;
• the correctness of 301 redirects between versions;
• duplicates of content and meta tags;
• loss of positions and traffic after launching the new site;
• the structure of services and landing pages;
• technical errors that may hinder ranking.

After the analysis, it will be clear whether the problem is only with the migration or if there are additional factors that are holding back the site's growth.

I can also take on:
• a full SEO audit;
• content strategy;
• specifications for the copywriter;
• quality control of content;
• ongoing SEO support for the project.

With over 14 years of experience in SEO and having worked with websites from various niches, I understand well how to safely conduct a site migration and restore organic traffic after such changes.

Feel free to message me — I will conduct a preliminary analysis and show you what problems I see right from the start and where the biggest growth opportunities are 🚀

Best regards,
Vadim Expand

Budget: 16000 UAH Deadline: 30 days

Hello 👋
I reviewed the situation regarding the websites. At first glance, the main problem is that both the old and new sites are currently being indexed simultaneously, which may cause Google to see duplicate content, dilute the relevance of the pages, and incorrectly distribute weight between the domains.

It is also worth checking separately:
— whether 301 redirects from the old site are set up;
— which pages have already been indexed on the new domain;
— possible content duplicates;
— meta tags, page structure, and internal linking;
— the overall technical condition of WordPress and SEO settings.

I have been working in SEO for over 7 years and have often worked on projects after website migrations, structural changes, and content updates, where it is crucial not to lose existing visibility and to correctly transfer SEO weight to the new site.

I can take on the audit of the current situation, prepare recommendations, a brief for the copywriter, and further SEO support for the project.

I suggest discussing the details of our collaboration — after a more in-depth analysis, I will be able to show specific risk points and a priority work plan to bring order to the project 🤝 Expand

Budget: 7000 UAH Deadline: 30 days

Hello! My name is Nikita, and I have been working in SEO for over 5 years. 🎯 During this time, I have brought dozens of websites to the top for competitive queries, worked with various niches, and have a good understanding of how search algorithms respond to changes. I don't just do optimization for the sake of it; I look at the website through the eyes of a search engine bot and a potential client at the same time. The technical part, content, links, all of this needs to work together; otherwise, there will be no results. If you're interested in discussing your project and understanding what hinders growth in organic traffic, I'm ready to talk.

Budget: 1111 UAH Deadline: 1 day

Good day! I am ready to start collaborating! I have experience in similar projects. *Details in private*

Attention! If I indicated the amount "1111" or "777", it means that I need more information to assess the project (also, deadlines may vary depending on the scope).

Budget: 1000 UAH Deadline: 1 day

Good day, I am ready to take on your project. I think we can discuss the task without unnecessary text and quickly get to work. We can agree on a reasonable price and quality work. I have experience with various tasks, so there won't be any issues with yours. I look forward to your message.

Budget: 20000 UAH Deadline: 10 days

Hello. Our small team has been designing business solutions, backend engineering, and internal SEO optimization for WordPress sites for over 4 years. The situation where new and old medical sites are indexed together is a critical error that is resolved by immediately setting up mirrors and merging domains through redirects, which we will do first. We fully take on the development of a long-term promotion strategy for your medical center: from auditing technical template errors to writing in-depth expert specifications for the copywriter, taking into account Google's medical YMYL (Your Money or Your Life) requirements. The initial technical collection of code errors and structure analysis will take 1 working day, and we guarantee the absence of artificial AI-generated text in the specifications and final articles. You can familiarize yourself with the quality of our work through the portfolio links: freshagro.com.ua, farfieworldwide.com, rivnekolo.com.

Budget: 5000 UAH Deadline: 4 days

Good day. My colleague and I have been specializing in product web development, SEO audits, and optimization of e-commerce and medical websites on WordPress for over 4 years, so we clearly understand why Google is currently penalizing your pages. We are ready to fully handle your tasks ourselves: we will develop clear recommendations for correcting the category structure of the new site in a secure staging environment, set up canonical tags, and take on the regular creation of briefs for copywriting. Our briefs are based solely on the analysis of competing medical websites in your region and the collection of real user search queries, rather than on AI-generated nonsensical text sheets — each text will have a clear conversion goal. We will need up to 24 hours for the initial analysis of the Google Search Console panels of both sites (if access is available) to accurately identify indexing errors, and examples of our technical expertise in automation and promotion are presented in the portfolio: drkukharevich.rivne.ua, crave-agency.com.ua, jk-solution.com.ua.

Budget: 8000 UAH Deadline: 4 days

Hello. My partner (designer + full-stack developer) and I have over 4 years of experience in technical support, code refactoring, and deep SEO optimization of medical platforms on WordPress. The first and foremost thing we will do today to save grinbio.org is to block the old site from indexing via robots.txt (Disallow: /) or set up a page-by-page 301 redirect to new URLs to consolidate weight and remove duplicates that are currently destroying your ranking on Google. We will conduct a full technical audit of the new site, clean the database from AI junk, generate a proper sitemap (sitemap.xml), and fix the Schema.org microdata (MedicalWebPage module) for better understanding of the content by search bots. Next, we will outline the semantic core for each medical service and prepare strict technical tasks for the copywriter (indicating LSI words, structure of headings H1-H3, and rigorous checks for the absence of AI traces through detectors). We will need 1 day for the initial analytics collection and closing the old site, and our engineering approach to clean optimization without "water" is reflected in the portfolio: hyperfi.tech, espressolab.com.ua, hudi.com.ua.

Budget: 12000 UAH Deadline: 30 days

Hello! I am interested in your project. I have over 10 years of experience in SEO. I specialize in service websites in YMYL niches. I am well-versed in the specifics of WordPress. I can handle all issues independently. We can discuss in more detail in private messages. However, I want to point out right away that the websites need to be merged.

Budget: 15000 UAH Deadline: 14 days

Good day!

There is successful experience in promoting a reproductive clinic. Here, it is really necessary to first bring order between the two versions of the website, and only then move on to regular briefs for the copywriter and content development.
Case https://freelancehunt.com/showcase/work/keys-seo-mizhnarodne-prosuvannya-turistichnogo-agregatora/1974883.html

How I will approach the task:
first analysis:
— old website
— new website
— page structure
— indexing
— content duplication
— service pages
— doctors
— prices
— online appointment
— internal linking
— Search Console

then:
technical tidying up:
— determine the main version of the website
— check what should remain in Google
— prepare the logic of redirects from the old website
— check canonical
— check sitemap
— check robots.txt
— remove duplication between domains
— check meta tags
— check H1-H3
— check microdata for medical websites

separate content audit:
— which texts can be kept
— which texts need to be rewritten
— where the content looks weak or too artificial
— which pages do not meet search intent
— where expertise is lacking
— where trust in the clinic needs to be strengthened

For medical topics, this is especially important because Google evaluates not only the text but also trust, expertise, doctors, services, reviews, contacts, structure, and quality of information.

After this, a work plan is formed:
— what to fix first
— which pages to merge or move
— which pages to rewrite
— which pages to strengthen
— what new pages are needed
— how to properly build the service structure
— how to work with texts further

I do not work on content based on the principle of just generating text and placing it on the website.

First, a brief is created:
— page goal
— semantics
— structure
— competitor analysis
— search intent
— trust blocks
— patient questions
— requirements for expertise

And only after this is the text written or edited.

What is important in your situation:
I would not start with mass writing of new texts. First, it is necessary to remove the chaos between the old and new website, determine the correct main version, close duplication, and only then work systematically. Expand

Budget: 8000 UAH Deadline: 15 days

Hello, I will help with the technical setup of the website, migration, SEO optimization, and promotion. I will create a work plan tailored to your case.

Budget: 4000 UAH Deadline: 3 days

Good day, I am ready to complete your order today. I have extensive experience with similar tasks.
Similar project https://freelancehunt.com/project/pofiksit-nastroit-logiku-saytp-na-wordpress/1362061.html

Please send me a personal message and we will discuss all the details, costs, and deadlines.

Reviews of my work Freelancehunt

Budget: 27000 UAH Deadline: 20 days

Hello. In 14 years of SEO, I have learned to transform problematic clinic websites into generators of real appointment bookings.

I have studied your situation with the two domains. This is a serious mistake. They are currently competing and simply drowning each other in search results. It is urgent to make the correct merge. You are absolutely right about the texts generated by neural networks. Search engines evaluate medical content very strictly for accuracy, so any raw generation drags the project down.

I am ready to bring order and take on the entire cycle of work. We will focus on promoting the clinic specifically in Lutsk to attract your target patients. I will conduct a deep audit and close all technical gaps. Then I will build a clear process for working with content. I can write expert materials myself with a full understanding of medical specifics or create clear tasks for your copywriters. No fluff from artificial intelligence. We will only create useful articles for people.

To assess the current situation, I need to look at the numbers. Please let me know if you currently have analytics systems and webmaster panels connected to both sites. To start the work on merging the domains and making technical adjustments, I will also need FTP access to the hosting.

Let's have a call or exchange messages so I can ask clarifying questions and formulate a solution for your project.

Budget: 10000 UAH Deadline: 30 days

Good day.
"Both are currently being indexed..."
Well, there should only be one. There shouldn't be two websites of the same company with identical everything (services, contacts). They won't rank. A 301 redirect needs to be done, and both sites should be merged.

"Will write/evaluate recommendations for optimizing the site itself"
At least one or two hours need to be spent on the new site. From what is visible: the .ua domain will remain, while the .com.ua will go to 301.
.com.ua has 80 backlinks and traffic to the site.
.ua has nothing.
Two cannot be kept.

"– Will write/evaluate recommendations for optimizing the site itself
– Will write regular briefs for the copywriter"
I have managed medical sites, and not just one, so I understand well what to write and what to focus on in terms of SEO.

"Can write texts, but it is necessary to understand what and why, so still briefs in advance."
Do you need a sample brief? No problem, message me privately — I will provide it.

"If a specialist can handle all the issues independently – that would be great."
I will handle it, as long as the copywriter's price is suitable.
Message me, I will allocate one or two hours, write an audit, even if short, but for free, and a plan of action as I see the work with your two sites and how much it will cost.
I await your response. Expand

Budget: 4000 UAH Deadline: 11 days

Hello
I am interested in your project. I would like to discuss all the details of our collaboration in more depth.

Budget: 4000 UAH Deadline: 10 days

Good Day! I specialize in Creation | SEO | Promotion | Advertising | Content Filling of Websites | Contextual Advertising | Link Buying | Writing Promotional Texts | I would like to offer you my services for the above-mentioned points at a reasonable price. Experience in setting up advertising on any topic!

Budget: 18000 UAH Deadline: 14 days

Hello. I work with SEO for medical websites and WordPress projects. First of all, I would check the situation with the indexing of the new and old site: redirects, canonical, sitemap, duplicate pages, and risks of losing positions. After the audit, I will create a step-by-step plan for corrections, priorities, and recommendations for the site structure. I can also regularly prepare detailed briefs for the copywriter based on semantics, competitors, and search demand, rather than template AI content. If needed, I can take on the review and refinement of texts before publication. For a thorough assessment, I need links to the old and new site and access to Search Console.

Budget: 12000 UAH Deadline: 30 days

I offer my services for a complete migration from an old domain to a new one, I have experience with such issues. Project details can be discussed in private messages.

Budget: 1000 UAH Deadline: 1 day

Good day! I will gladly take on your order. I have been working in the field of copywriting for over 10 years. I am familiar with this topic and have written such articles multiple times. I guarantee 100% uniqueness, well-written and quality text in a short time. I write independently, without AI. I also have experience with posting on WordPress.

Budget: 16000 UAH Deadline: 1 day

Good day.
1. I will conduct a complete technical SEO audit of the new website (I will provide a plan during our conversation).
1a. I will provide recommendations on how to properly reconfigure the websites to avoid losing anything.

2. We will work together on the content aspect of the new website and the internal EEAT factors (which are critical for the YMYL sector). I will say right away - AI-generated content in the YMYL sector is out of the question without consideration.

3. We will develop the website externally (but this requires a budget. If you have 2000 UAH per month for links, like most clients here - that's not enough, because in the EEAT era, articles about your clinic must be a) good b) placed not for 50 UAH per batch....

Individual entrepreneur, group 3, SEO experience since 2010.

Budget: 12000 UAH Deadline: 30 days

Good day, I have been engaged in SEO promotion for a medical clinic in Kyiv. I will conduct an audit, fix errors, gather semantics, and optimize your pages accordingly. We will transfer the old website to the new one without losing SEO weight. Message me privately and let's get started.