SEO optimization of a legal platform (WordPress) - YMYL project, 240+ pages
Project
A legal online consultation platform for lawyers is being developed.
The site is being created on WordPress (ACF + Gutenberg) without using Elementor.
Site architecture:
Home → Hub → P1 → P2 → Blog
Planned content volume:
- Hub — ~10 pages
- P1 — ~50 pages
- P2 — ~120 pages
- Blog — ~60 articles
Total ≈ 240+ pages.
Content is written by the client (lawyer).
The project is being developed with the correct SEO architecture from the start.
There is already a WordPress developer on the team, so the SEO specialist works in conjunction with them.
What needs to be done
The SEO specialist is responsible for the complete SEO strategy of the project:
1. Semantic core
- collection of semantics (3000–5000+ queries)
- clustering by search intent
- distribution of queries across the site structure
2. Content architecture
- content plan for all pages
- SEO templates for pages (Hub / P1 / P2 / Blog)
3. Internal linking
- development of a linking map
- anchor lists
- logic of page weight transfer
4. Technical SEO
- robots.txt
- sitemap
- canonical
- hreflang
- schema.org
5. SEO control of development
- Technical specifications for the developer
- implementation check
- SEO audit before launch
Important
In the project, roles are divided:
SEO specialist
- SEO strategy
- semantics
- linking
- content plan
Developer
- WordPress
- CPT
- ACF
- Gutenberg
- technical implementation
SEO does not change the site code.
Project technologies
- WordPress
- ACF + Gutenberg
- WooCommerce
- Amelia booking
- WPML
- Redis / Cloudflare
SEO tools
Mandatory:
- Ahrefs / Semrush
- Screaming Frog
- Sitebulb
- Google Search Console
- GA4
Requirements for the performer
Mandatory:
- experience in SEO in YMYL topics
- cases of legal or medical websites
- experience with websites of 200+ pages
- deep understanding of E-E-A-T
Junior and beginners will not be considered.
Collaboration format
- fixed price for the project
- stage payments
- working together with the developer
- term: ~6–8 weeks
What to send in response
1️. 2–3 cases of SEO for legal or medical websites
2️. example of the semantic core or example of the linking map
3. estimated cost of work
In your response, briefly describe how you build the SEO architecture for a site with 200+ pages (Hub → Cluster)
To confirm that you have read the project description carefully, start your response with the word STRUCTURE.
-
10 days268 USD
4623 109 0 10 days268 USD
Hello
I am interested in your project. I would like to discuss all the details of the collaboration in more depth.
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30 days312 USD
1180 14 0 30 days312 USD
Hello! I have reviewed your order and am ready to implement it.
SEO specialist for over 9 years, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- Competitor and market analysis. Building a long-term strategy.
- Initial complete optimization of the entire website.
… - Technical audit of the website, fixing errors.
- Monthly management, increasing targeted organic traffic, improving website ranking.
- Building quality LinkBuilding.
- Setting up Google Analytics & Facebook Pixel, installing all important conversions for tracking.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as an SEO specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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7 days223 USD
7 days223 USD
Hello)
I would like to propose my candidacy.
I have extensive experience working with small and large projects. I can send my portfolio in personal messages. I have worked with Ukraine, the Baltic countries, projects in Europe, the USA, and Canada.
I have 11 years of experience working as an SEO specialist in various companies.
Currently, I work independently.
I can offer high-quality work based on the latest trends and affordable pricing.
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30 days446 USD
30 days446 USD
STRUCTURE
Hello.
I have experience in SEO strategy for large content websites (200+ pages), including projects in the YMYL niche and working with cluster architecture.
How I build the SEO architecture for the Hub → Cluster project:
1. Semantics and intent
… • gathering 3000–5000+ queries through Ahrefs / Semrush
• clustering by search intent
• distributing queries according to the Hub → P1 → P2 → Blog structure
2. Content architecture
• creating a content plan for all pages
• SEO templates for Hub / P1 / P2 / Blog
• recommendations on text structure, E-E-A-T, and internal expert signals
3. Internal linking
• internal linking map
• anchor lists
• logic of weight transfer from Hub to P1/P2 and reverse support through Blog
4. Technical SEO
• technical specifications for the developer (robots, sitemap, canonical, hreflang, schema)
• implementation control on WordPress (ACF + Gutenberg + WPML)
• pre-launch SEO audit
Experience:
worked with content projects and services with 200–500+ pages, including service niches and expert content.
Project cost: from $1200–1500
Timeline: ~6–8 weeks.
I can send an example of the semantic core structure and internal linking map for a similar project.
I am ready to discuss details and the working format with your developer.
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11 days603 USD
13013 67 0 11 days603 USD
Hello! I will complete your task quickly and efficiently.
My portfolio: https://freelancehunt.com/ua/freelancer/romas6ka.html#portfolio
Write to me, I will start working today. I will be happy to collaborate with you!
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30 days357 USD
2062 43 2 2 30 days357 USD
Hello! I am interested in your project. I have experience in YMYL topics. Lawyer website Canada, accountant website United Kingdom. I will provide cases in correspondence. I understand well how E-E-A-T is formed. I also know the features of websites on WordPress.
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14 days446 USD
7111 57 0 14 days446 USD
Good day, Oleg.
I am a practicing marketing specialist, engaged in SEO and contextual advertising for 5 years.
Please send me the link to your website.
As part of the project, I propose to conduct an SEO audit of your website, with a description of how to fix each point of existing SEO errors. I will also detail the importance of each of them (some are recommended to be fixed immediately, while others can be deprioritized).
Based on the results, I will create a technical specification for the developer.
After that, we will focus on internal and external optimization and project support for SEO. We will acquire a quality backlink profile for your key queries, outline a plan, and act on it until we achieve high positions in search results.
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30 days402 USD
4281 138 0 4 30 days402 USD
STRUCTURE
Hello. Hour - 1200 UAH.
My specialization is complex YMYL niches (finance) and large E-commerce projects. I have promoted such brands: easypay.ua, lovilave.com.ua, freelancehunt.com, isei.ua, krkr.com.ua.
Detailed cases with graphs:
Freelancehunt
Conditions: from 15 hours (from 18000 UAH) + budget for links, text, services. Write to me in private messages, we will discuss in more detail.
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40 days446 USD
3999 170 0 1 40 days446 USD
STRUCTURE
I offer my services for optimizing your website. Examples are in the portfolio. Project details can be agreed upon in private messages.
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30 days603 USD
1281 9 0 30 days603 USD
STRUCTURE
Good day, Oleg!
We have over 2 years of experience in promoting websites in the legal field related to the purchase of LLCs.
We developed a technical specification for the designer for the creation of layouts for future websites on the liquidation of enterprises and bankruptcy, we know this topic well, having studied all the important aspects.
We will send the semantic cores and the internal linking scheme in private messages.
Currently, we are promoting a reproductive clinic's website.
… Reporting is transparent, clear, twice a month with explanations and recommendations!
A feature of our work is deep immersion in the client's business; we may ask many questions at the start, but you will see the results of this approach.
Client feedback https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
SEO CASE startup: international promotion of a travel aggregator (7 languages)
https://freelancehunt.com/showcase/work/keys-seo-mizhnarodne-prosuvannya-turistichnogo-agregatora/1974883.html
🚀 What we will do for your project:
• Conduct a detailed SEO and marketing audit of the website based on 100+ parameters (technique, structure, content, commercial and trust factors, links).
• Select relevant key queries for promotion with a projected effect.
• Develop a link acquisition strategy: only live forums and thematic websites, maximally relevant to your project.
• Provide a detailed report on all position changes.
• Provide a promotion strategy as results are obtained.
If experience, careful approach, and real projected results are important to you — we would be happy to discuss the details and start cooperation.
Why choose us:
⏱️ Daily work on the project – no delays or pauses!
📊 Detailed reports twice a month – everything is transparent!
🔍 Online monitoring – You see what the team is working on!
💳 Only 50% advance in the first month!
💬 Live technical support in chat – response within 15 minutes!
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30 days446 USD
835 7 0 1 30 days446 USD
Good day, Oleg.
I am ready to take on the SEO promotion of the legal consultation website.
I suggest we discuss the project details.
SEO FROM 8 thousand UAH + budget for texts and programmer's work.
Work plan
https://docs.google.com/document/d/1WWOh2HuVky8oUmAUZuP1Z8v5H7AJSdbTpY-QaQ98DsA/edit
SEO checklist
https://docs.google.com/spreadsheets/d/1-JmY9VYA9ouSRHnO5uDc0L83B6JsTUO9/edit?gid=671511779#gid=671511779
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