COOPERATION FORMAT:
1) 30-day SEO Sprint (mandatory) — technical foundation + structure + on-page for high-ticket areas
2) Optionally: support for 3–6 months — content + local SEO + quality mentions/links + CRO
IMPORTANT:
This is a medical topic (YMYL). Attention to trust, accuracy, and safe SEO practices is required.
We work systematically, I check results through Ahrefs/GA4, and I accept work after verification and approval of the report.
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1) PROJECT GOALS (business)
- Increase the number of targeted inquiries from organic sources (calls/forms/appointments) for priority services.
- Build structure and content for high-ticket services + local queries by cities/branches. (Lviv, Ivano-Frankivsk, Stryi)
- Enhance the site's trust: E-E-A-T, transparent data about doctors, policies, structured data.
2) KPI (no position guarantees — only managed metrics)
First 30 days (managed KPI):
- Set up conversions and their correct tracking (GA4/GTM + events)
- Conducted internal SEO audit, set tasks for developers
- Resolved P0/P1 technical issues (indexing, duplicates, canonical, redirects, 404, 3xx redirects, sitemap/robots, site.map, checked lang and hreflang tags, js-site formation, speed, closing outgoing links from the index, fixing broken links)
- Written Titles and Descriptions, corrected duplicates if any
- Checked h1, h2 structure....., tags b, strong …
- Optimized 10–15 key service pages (on-page + structure + FAQ + internal links, text)
- Prepared semantics + page map for priority areas
60–90 days (result KPI):
- Growth of organic inquiries for priority services
- Increase in the share of queries in Top-10/Top-3 for priority clusters
- Growth of visibility in local search results (Google Business Profile + branch pages)
3) SCOPE OF WORK: 30-DAY SPRINT (mandatory deliverables)
Week 1 — Audit + measurement + backlog
- Technical SEO audit (crawl + GSC analysis): indexing, canonical, duplicates, pagination/archives, 404/soft404, redirects, speed, mobile
- List of issues with priorities P0/P1/P2 + recommendations and impact on business
- Task list for the developer (for each task: what/where/how to fix) with complexity assessment
- Setting up/checking conversions in GA4/GTM (call/form/appointment/click on phone)
Deliverables for week 1:
A) PDF/Doc “Audit + Backlog”
B) Backlog table (URL/problem/priority/solution/responsible/status)
C) Crawl export (Screaming Frog or similar) + brief summary of key indicators
Week 2 — Implementation of P0/P1 technical fixes (with your dev or your hands with access)
- robots.txt / sitemap.xml / correct indexing
- Resolving duplicates (tags, archives, parameters, thin pages) through noindex/canonical/redesign of structure
- Correct 301 redirects, without chains
- Fixing 404 for important URLs or redirects to relevant pages
- Checking Core Web Vitals (minimum mobile)
Deliverables for week 2:
A) “Tech Fix Pack v1” — list of completed tasks
B) Re-crawl “after” with comparison to before/after (number of 4xx, duplicate title/H1, canonicals, indexability)
Week 3 — Semantics + structure for high-ticket
- Collection of semantics (commercial + informational + local queries)
- Clustering (groups of queries → pages)
- Page Map (which pages we create/update/merge/remove from the index)
- Service page template for medical topics (block structure: indications/how it goes/preparation/recovery/risks/FAQ/CTA/trust/doctors)
Deliverables for week 3:
A) Semantics table (cluster → intent → URL → priority)
B) Page Map + recommendations on IA (information architecture)
C) Content plan for 8 weeks (topics + goal + link to service)
Week 4 — On-page optimization + internal linking + Schema + E-E-A-T blocks
- Optimization of 5–10 priority service pages:
• title/description (no spam), H1/H2, content structure, FAQ, CTA, trust blocks
- Internal linking: service ↔ doctor ↔ diagnostics/articles/FAQ
- Basic schema where appropriate: Organization/MedicalClinic, Physician, Breadcrumb, FAQ
- E-E-A-T: block “Verified by doctor/editor”, update date, doctor profiles (minimum standard)
Deliverables for week 4:
A) List of URLs “that have been optimized” + checklist of execution for each page
B) Schema check (screenshots/test exports) + list of implemented types
C) Micro-report: before/after (positions/impressions in GSC, indexing, errors)
4) OPTIONAL SUPPORT (months 2–6)
- Content: 4–8 materials/month (info + support for money pages) + updates for key pages
- Local SEO: Google Business Profile (categories/services/Q&A/photos/UTM) + branch pages
- Reputation: feedback collection process (SOP) + responses to reviews
- Links/mentions: only quality relevant sources (PR/partnerships/local media), no PBN/networks/spam
5) LINKBUILDING POLICY (strict rules)
PROHIBITED:
- PBN, “site networks”, spam comments, automatic crowd, low-quality directory submissions
- Toxic anchors and mass purchase of “cheap” guest posts
ALLOWED:
- Partnerships, local media, thematic resources, events, associations, real brand mentions
- Anchors mainly brand/URL/neutral
BEFORE STARTING links:
The contractor provides 10 examples of potential donors with metrics/relevance, I approve.
6) REQUIREMENTS FOR THE CONTRACTOR
Mandatory:
- Real experience in SEO for medical/healthcare sites or YMYL
- Ability to work with GSC/GA4/GTM, Screaming Frog (or similar)
- Ability to write tasks for the developer and control implementation
- Understanding of E-E-A-T and trust principles for medical sites
Will be a plus:
- Experience in Local SEO (GBP) for chain locations
- Experience in CRO to increase conversion from organic
7) REPORTING (clear format)
Weekly:
- What has been done (task list)
- Evidence (exports/screenshots/links to commits/URLs)
- What is planned for next week
- Risks/blockers (what is needed from me/developer)
Monthly:
- GSC dynamics: impressions/clicks/CTR/positions by clusters
- Lead dynamics (if tracking is set up)
- Work plan for the next month
8) ACCEPTANCE CRITERIA (without this, the stage is not paid)
- There is a backlog P0/P1/P2 and a task list for the dev
- There is a crawl before/after with real improvement in technical indicators
- There is a list of optimized URLs and a checklist for each
- There is confirmation of implemented schema
- There are set conversions (or clearly described what hinders)
9) SELECTION QUESTIONS (answer in the application)
1) Provide 2–3 examples of your cases in medical/YMYL (what you did, which metrics grew)
2) How do you build E-E-A-T on a medical site: specific elements
3) What 10 technical P0 problems do you most often encounter on WordPress and how do you fix them
4) What is your approach to links in the medical niche (what do you prohibit, what do you allow)
5) What tools do you use (crawl/positions/competitor analysis)
10) PAYMENT
- 30-day Sprint: payment
- After Sprint: monthly retainer for a clear plan of deliverables (content/local/PR/technical hygiene)
Immediately specify:
- Cost of Sprint
- Cost of support/month
- How many hours per week you realistically allocate
- What approximate budget is needed for promotion
