We are creating Slavno — a modern Ukrainian marketplace that connects customers and local confectioners.
slavnoapp.com
Our mission is to make ordering desserts online as enjoyable as the dessert itself.
At this stage, the platform is already open for confectioners and is in the final stage of development.
We have engaged the first dozens of specialists and are preparing for an active launch in Kyiv — this will be our starting region, from which we will begin.
Our goals
- To bring confectioner profiles to the TOP-5 Google for key local queries (for example: “cake to order Kyiv”, “Kyiv cake to order Kyiv”, etc.).
- To ensure sustainable growth of organic traffic and real orders after the public launch.
- To lay a scalable SEO architecture that can easily expand to other cities, new types of desserts, and content directions (blog, recipes, confectioner stories).
Tasks for the SEO specialist — to create a strategy and formulate clear tasks for the successful launch of the service for customers:
- Conduct a complete analysis of search demand in the confectionery theme (collection and clustering of the semantic core).
- Work on the site structure: dessert dips, tags, cities, confectioner profiles, filters.
- Prepare a technical task for developers regarding URL structure, hreflang, performance (Core Web Vitals), schema.org (Product, LocalBusiness, Review), sitemap.xml, robots.txt.
- Optimize meta tags, content, headings (title, description, h1) and implement structured data.
Candidate requirements
- Experience in SEO for at least 3 years (experience with marketplaces or aggregators is a plus).
- Confident understanding of White Hat SEO principles and Google ranking in Ukraine.
- It would be great if you have experience in the Food, Local Services, or e-commerce niches in the food theme.
- Understanding the interaction between UX and SEO: structure, navigation, CTA.
Please indicate in your application
A brief overview of your experience and major achievements in SEO.
The estimated cost of work: your fee and the cost of promotion for a certain period or volume.
Links to 2–3 websites you have promoted, with a brief description of the results.