SEO Technical Audit of the Online Store

Looking for an experienced specialist who has real successful experience in promoting books on Amazon, preferably in the Cookbooks / Food & Drink category. Main Task Develop and implement a promotion strategy for cookbooks to increase: organic sales; positions in Amazon search results; the number of quality reviews (only by legal methods); overall visibility of books on Amazon. Experience Required When responding, please indicate: experience specifically with Amazon KDP; examples of successfully promoted books; categories you have worked with; what results you have achieved (sales growth, BSR, number of reviews, keyword positions, etc.); what tools you used. Necessary Competencies The specialist must have a good understanding of: Amazon ranking algorithms; SEO for Amazon; selection and analysis of high-converting keywords; optimization of book listings; Amazon categories; Amazon Ads (Sponsored Products); external traffic; ARC campaigns; legal ways to obtain reviews; competitor analysis; working with analytical services (Helium 10, Publisher Rocket, DataDive, KDSPY, Book Bolt, etc.). Desirable Experience working with: cookbooks; healthy eating books; recipes; diet cookbook; Mediterranean Diet; Air Fryer Cookbook; Anti-Inflammatory Cookbook. Tasks That May Be Included in the Work full book audit; competitor analysis; development of a promotion strategy; keyword optimization; metadata optimization; cover recommendations; A+ Content recommendations; setting up and managing Amazon Ads campaigns; external promotion recommendations; effectiveness analysis and strategy adjustment. Important Only interested in promotion using white hat methods that fully comply with Amazon's rules. Proposals related to: buying reviews; manipulating ratings; artificially increasing sales; any other methods that violate Amazon's rules will not be considered. Please Indicate in Your Response Your experience in promoting books on Amazon. Which categories you promoted. What results you can confirm. What tools you use. What you would do to promote a new cookbook. Your service fees. Work format (one-time consultation, audit, support, advertising management, comprehensive promotion). Preference will be given to specialists who can show real cases with measurable results.

Types of Terms of Reference. (For details, please contact personally) Stage 1: Initial Audit and Analysis Competitor Analysis: Identifying niche leaders, analyzing their structure and traffic sources. Technical Site Audit: Finding indexing errors, duplicates, checking loading speed. Current Visibility Analysis: Determining the keywords by which the site is already found. Stage 2: Semantic Core and Structure Semantic Collection: Clustering high-, medium-, and low-frequency queries. Structure Expansion: Creating a map of new landing pages (categories, services, tags). Linking Design: Setting up internal links between pages for weight distribution. Stage 3: Internal (On-Page) Optimization Meta Tags: Writing unique Title, Description, and H1-H3 headings for all pages. Content Plan: Creating a Terms of Reference for the copywriter to write SEO texts and blog articles. Image Optimization: Compressing files, filling in Alt attributes. Stage 4: Technical Optimization Site Speed: Optimizing Core Web Vitals metrics (LCP, INP, CLS). Responsiveness: Checking the correctness of display on mobile devices. Configuration Files: Adjusting robots.txt, generating an up-to-date sitemap.xml. Microdata: Implementing Schema.org (Product, Article, LocalBusiness, FAQ). Stage 5: External (Off-Page) Optimization

Comprehensive content filling and promotion of the website https://www.bouwmaster.nl/en is required according to the technical specifications. The website is currently in the final stages of development and requires highly competent optimization, content filling, and promotion, in full coordination with the programmer. Please describe the results I will achieve as a result of your work (monthly) for the next 3 months and the cost of this work.

There was a SEO optimization of the website (we will discuss in more detail what exactly was done) I am looking for a person who will be engaged in promoting the website in the SEO search engine results

Purchasing links for SEO promotion of an online store, quantity to be discussed, links will be placed on products, the main page, etc.