SMM/Контент маркетинг

Below is an example of a technical assignment for a specialist or agency that is to fully launch and set up promotion.Technical AssignmentComprehensive Packaging and Launch of Facebook / InstagramGoal Fully prepare and set up the company's social networks for systematic engagement of new clients, working with the existing database, and automating advertising.1. Social Media PackagingFacebook design of the business page; cover design; avatar; company description; contact information; CTA buttons; Messenger setup; section design; creation of response templates.Instagram profile design; avatar; BIO; link; Highlights; design of highlights; feed design.2. Meta Business Manager Fully set up: Business Manager; advertising cabinet; Instagram connection; Facebook connection; access settings; employee roles; account protection; two-factor authentication.3. Meta Pixel Fully set up: Meta Pixel; Conversions API (if possible); event verification; standard events; lead transfer from the site; verification of correct operation. Events: Page View View Content Contact Lead Submit Form Purchase (if necessary)4. Analytics Set up: integration with the site; verification of all events; data transfer testing; conversion tracking.5. Content Prepare a content plan.50 posts Types of content: introduction; company advantages; services; cases; reviews; useful tips; answers to frequently asked questions; work photos; promotions; sales. For each post: text; headline; call to action; design.6. Reels Create at least 30–50 Reels scripts. For each: script; text; editing; subtitles; music; description; hashtags.7. Advertising Strategy Develop a complete advertising strategy. Describe: goals; launch stages; budget; KPI; scaling.8. Target Audiences Create audiences: cold; warm; hot; Look-alike; interest-based audiences; competitor audiences; geographic audiences; behavioral audiences.9. Retargeting Set up retargeting: website visitors; page views; interaction with Facebook; interaction with Instagram; video views; form openings; incomplete applications; existing clients.10. Own Client Base Work with the own base: base import; segmentation; creation of Custom Audience; creation of Look-alike; separate advertising campaigns for regular clients; campaigns for repeat sales.11. Advertising Campaigns Launch campaigns: attracting new clients; lead generation; Messenger messages; Instagram messages; traffic to the site; remarketing; sales; repeat sales.12. Creatives Create advertising materials: banners; carousels; videos; Reels; Stories; static ads.13. Optimization After launch: A/B testing; audience optimization; bidding optimization; creative optimization; text optimization; disabling ineffective campaigns; scaling effective ones.14. Reporting Provide: structure of the advertising cabinet; list of audiences; list of campaigns; advertising metrics; CPL; CPC; CPM; CTR; number of applications; recommendations for further development.Expected Result After the work is completed, the company should receive a fully ready client attraction system through Meta: professionally designed Facebook and Instagram; configured Meta Business Manager; connected Meta Pixel and Conversions API; correctly functioning analytics; content plan with 50 posts; Reels package for regular publications; ready advertising campaigns; configured cold, warm, and hot audiences; retargeting and Look-alike audiences; use of the own client base for repeat sales; a system of continuous advertising optimization and scaling of results.

I am looking for a freelancer for ongoing management of a website, SEO, Google Business Profile, and social media. I run a company offering rooms and accommodation for employees for companies and teams in the Silesia region. I am looking for one experienced person or a small team for long-term cooperation in developing the brand PokojPracowniczy.pl. Scope of cooperation: management of the pokojpracowniczy.pl website based on WordPress and Elementor, fixing errors and ongoing updates of the website, local positioning for cities: Zabrze, Katowice, Chorzów, Siemianowice Śląskie and surrounding areas, optimization of existing subpages and preparation of new content, management of Google Search Console, Google Analytics, and basic analytics, optimization and regular management of the Google Business Profile, preparation of posts, services, and responses to reviews on Google, competition analysis in search results and Google Maps, management of Facebook and possibly other justified channels, preparation of simple graphics, texts, and publication schedules, monthly reporting of actions taken and results achieved. The main goal of cooperation is to increase the number of valuable inquiries from companies looking for accommodation for employees. I am not solely interested in the number of views, likes, or published posts. I expect actions leading to more phone calls, messages, and bookings. Requirements: experience in local business positioning, very good knowledge of WordPress and Elementor, practical knowledge of Google Business Profile, Google Search Console, and Google Analytics, knowledge of Polish and the ability to create natural content, presentation of a portfolio and examples of achieved results, regular contact and punctuality, use of only safe SEO methods compliant with Google’s guidelines. In the application, please provide: A brief description of experience. Links to managed websites and Google Business Profiles. Examples of achieved results, preferably in local SEO. The scope of actions proposed in the first three months. Monthly price of cooperation and information on what it includes. Estimated number of hours dedicated monthly. Information on whether all actions are performed by one person or a team. Method of reporting results. Minimum period of cooperation and notice period. At the beginning, I can commission a paid trial audit covering the website, SEO, and Google Business Profile. If the cooperation is effective, I am interested in ongoing and long-term service. Please do not send general offers without referring to the website pokojpracowniczy.pl. Presenting specific initial observations regarding the website will be an additional advantage.

It is necessary to edit 2 vertical advertising videos for Instagram Reels. What is needed: -dynamic editing in the style of modern advertising Reels; -working with text inserts; -preserving the atmosphere and sound design according to the reference; -final video for use in advertising campaigns. Format: 9:16; 1080×1920; MP4. All materials and detailed technical specifications will be provided to the performer in personal messages. Experience in editing advertising Reels / TikTok and examples of similar work will be an advantage.

It is necessary to publish posts on Threads demonstrating the work of the mobile application (screenshot of the screen) in different languages. You need to generate the screenshots by switching the language in the app. Countries: - Japan - Thailand - Singapore - Brazil 50 publications for each country, details in personal messages.

I'm looking for an experienced and knowledgeable E-commerce / Shopify specialist to unlock advertising accounts and further promote the online store (niche: smart gadgets and home electronics). The store is fully ready, stocked with products, and set up, but technical issues with the platforms arose during the advertising launch phase.Main tasks: Audit and unlock advertising channels: Google Merchant Center / AdWords: Eliminate the reasons for blocking (errors "Misrepresentation" / data mismatch), bring the site and policies fully in line with Google's requirements, and submit a successful appeal. Facebook Ad Account / Meta Business Suite: Audit the reasons for feature restrictions and assist in restoring advertising activities. Setting up and launching advertising (after unlocking): Launch and optimize product campaigns Google Shopping / Performance Max. Set up targeted advertising in Meta Ads (Facebook / Instagram). Consultation on traffic attraction: Practical advice on monetizing personal social networks and groups without the risk of bans.Requirements for the performer: Practical experience specifically with Shopify. Real successful experience in unlocking Google Merchant Center (please include screenshots or describe similar cases in reviews). Understanding of modern requirements and algorithms of Google and Meta. Focus on specific results (real sales), not just "spending the budget." Preference is given to individual freelancers (not agencies).Collaboration conditions: Work EXCLUSIVELY through Safe (Secure Deal) on Freelancehunt. Payment is step-by-step (for example, Stage 1: unlocking accounts; Stage 2: launching and setting up advertising). The budget is discussed individually after the initial familiarization with the store. In your reviews, please briefly indicate your experience with Shopify and unlocking GMC. I look forward to your proposals!